How Proterial Cable America increased non-branded clicks by 147%
“Their organization and processes have led to clear results for our company.”
– Digital Marketing Manager, UFP-Edge
Project Summary
Konstruct Digital handles UFP-Edge digital marketing efforts. Their work includes implementing and managing PPC campaigns, optimizing the client’s Google Ads account, and data management.
Konstruct Digital has helped the client reduce their average cost per conversion by 86% and improve their CTR and conversion rates. The team communicates clearly, maintains a transparent workflow, and delivers on time. Their organized approach and bespoke strategies are also highly impressive.
The Reviewer
Detailed Review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Background
Introduce your business and what you do there.
I am the Digital Marketing Manager of UFP-Edge. We design and manufacture value-added building materials, including thermally modified wood siding, exterior trim, and pattern boards.
Opportunity / Challenge
What specific goals or objectives did you hire Konstruct Digital to accomplish?
– Implement and manage PPC, display, and social advertising with above-benchmark ROI
– Optimize GA4, GTM, and Google Ads accounts for improved insights
Solution
How did you find Konstruct Digital?
Online Search
Why did you select Konstruct Digital over others?
– Pricing fit our budget
– Great culture fit
– Company values aligned
– Understanding of our industry and markets
How many teammates from Konstruct Digital were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Scope of work includes strategizing, set up, and continued optimization of Google ads, including search and YouTube, as well as ongoing reporting and data management.
Results & Feedback
What were the measurable outcomes from the project that demonstrate progress or success?
Average cost per conversion is down 86% from when we worked with a previous agency partner; CTR and conversion rates for search campaigns are performing exceptionally well to benchmarks.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Everyone on the Konstruct team has been great to work with: both parties communicate expectations, needs, and status updates very clearly. All deliverables have been executed in a timely manner and any delays are dealt with transparently. I would like to shout out our account manager, Kellan, for his fantastic work with our account!
What was your primary form of communication with Konstruct Digital?
Virtual Meeting
What did you find most impressive or unique about this company?
Their organization and processes have led to clear results for our company. We talked to a lot of companies that wanted to create bespoke marketing strategies beyond our stated scope when what we needed was a partner who could be our go-to for advertising. Konstruct has processes for data management, ad optimization, reporting, and I’m sure much more, which built trust immediately and makes me confident that they’ll be able to deliver what they say they will.
Are there any areas for improvement or something Konstruct Digital could have done differently?
I can’t think of anything right now. Our retainer looks rigid on paper, but they’re willing to work with us on the timing of adding in additional scope and it’s clear the outcome is worth the additional investment.
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