Lone Star Plumbing Case Study
How Lone Star Plumbing Increased Website Traffic by 343%
Results
Increase In Web Traffic
+343%
New Leads
2500+
Bounce Rate
-30%
Background
In 1993, Peter Voelk founded Lone Star Plumbing to provide exceptional plumbing services to Calgarians. To this day, Lone Star Plumbing remains a family-owned-and-operated business with exceptional customer satisfaction. Lone Star’s existing website was poorly designed and not user or conversion-focused. The plumbing company came to Konstruct, hoping to boost leads and requests for service from their website.
Strategy
Konstruct’s strategy for this project was founded on extensive customer and user intent research. Combining a redesigned, conversion-centric website with a new, search growth marketing plan that had a lead-generation focus, helped Lone Star Plumbing achieve its online growth goals.