Canadian Food Safety Group Case Study

How Canadian Food Safety Group
increased their non-branded search clicks by 249% (Y/Y)

Let's Talk

Konstruct digs deep into what we need. They then tell us how they’re going to handle the project, communicating back and forth with us.

Domenic Pedulla,

CEO

Results

34%

increase in organic search traffic (Y/Y)

23

tracked keywords ranking in the 1-3 positions on SERPs (January 2022)

249%

increase in non-branded clicks (Y/Y)

Background

Canadian Food Safety is an e-learning company that offers training material and certifications for foodservice businesses to maintain the highest food safety standards. The company wanted to increase its brand awareness and website traffic but was disappointed with other agencies they worked with in the past. However, once Canadian Food Safety found Konstruct via Google and began the engagement, they knew right away the experience was different. Canadian Food Safety felt confident that Konstruct would be able to provide them with the results they need to make a real impact on their business.

Strategy

Konstruct began the engagement with Canadian Food Safety by focusing on technical SEO and content optimization strategies. Our SEO and content teams worked together to optimize Canadian Food Safety’s website to increase search visibility, organic traffic, and improve keyword rankings. Since then, Canadian Food Safety Group has considerably increased their organic traffic, leading to increased sales.

How We Did It:

  • Technical SEO
  • Content Optimization
  • Website Design
  • Conversion Rate Optimization