How to Utilize Voice Assistants and AI Content for your Brand.
What a time to be alive! Voice assistants are gaining popularity around the world. Hearing “Hey Siri, what’s the weather like?” or “Hey Google, Play music on the living room speaker” or “Alexa, ask Uber to request a ride.” is becoming commonplace in the average household. These voice assistants and their little workflows have become a huge time saver and make life so much easier for many people that use them. The AI behind voice technology is becoming incredibly powerful too. Check out this video from the folks at Google. Their AI was able to call a Chinese Food restaurant, identify what the lady taking reservations was saying, and respond correctly. All while having human-like mannerisms on the phone and remaining undetectable as a machine to the lady at the restaurant. Now that is impressive! If you think voice assistants are just a fad and they’re not taking off, listen to this. It’s been said that 72% of people have incorporated their voice assistants into their daily routines. As more and more people begin to start using these things, that statistic is only going to keep going up. It’s about time that we embraced these things and figured out how we can utilize them for the greatest possible benefit to our businesses. But, how do we go about that.
Spoken word search terms.
As marketers, we know a thing or two about SEO. The folks at Google have stated that one-fifth of mobile search queries are voice searches. That tells us that voice is a significant part of regular mobile searches and worth taking a look at.Now, when we type things in, we keep our queries short and direct in order to save some physical effort. For example, “Best Pizza Calgary”. Simple, direct and it saved you a couple of keystrokes while typing. With voice search on the other hand, it’s easier to speak your mind and we tend to have a more conversational approach. The spoken word version of the same search would sound more like “What is the best place to get Pizza in Calgary?”. The length of the search query isn’t the only thing to take into consideration. Voice queries tend to be formatted more like questions as well. Considering the example above, the typed version is more or less a direct statement rather than a question… That being said, we need to optimize our SEO strategy around a more conversational and question-based tone.
People want fast, accurate results.
Did you know that about 50% of mobile searches lead to a store visit the same day? That’s a pretty significant implication for local SEO. It’s important to note, when people use voice search for something, they’re looking for fast and accurate information. This is where your Google My Business profile and search engine results are going to come into play. Ensuring that your business listing is accurate and displays important business information like your address and hours of operation is really important at this point. If people can’t figure out if your open or potentially see a bad review, they may move onto the next business on the list.
Answer those questions!
We’ve already covered how voice search tends to be more conversational and formatted like a question. Now, how do we target that sort of thing with our SEO strategy? Easy! We answer those questions. Look at the title of this blog post, it’s a question is it not? See what I did there? Answering questions in your blog posts will have a huge SEO advantage when it comes to mobile search. As long as your website is mobile friendly, when people come across it in search results to get answers to those questions you’ll be getting some valuable web traffic. Voice assistants could very well revolutionize the way we do business in the near future. If you need help with anything that’s been discussed in this blog post, Konstruct Interactive has you covered. Contact us today so we can figure out what the best strategy for your business will be.
Updated: April 9, 2020