Background

Introduce your business and what you do there.
I am the Sales & Marketing Manager of Zentz Industrial Services. We manufacture hot melt adhesive dispensing parts and equipment.

Opportunity / Challenge

What specific goals or objectives did you hire Konstruct Digital to accomplish?
Create brand awareness and generate sales leads.

Solution

How did you find Konstruct Digital?
Online Search

Why did you select Konstruct Digital over others?
– High ratings
– Good value for cost
– Company values aligned
– Konstruct specializes in businesses like ours

Describe the scope of work in detail. Please include a summary of key deliverables.
Konstruct has completely rebuilt our Google Adwords campaigns and targeted them towards both domestic and international markets. They have developed and are implementing an organic SEO strategy that will make us more competitive in the marketplace. They have also optimized our website to make it more SEO-friendly.

Results & Feedback

What were the measurable outcomes from the project that demonstrate progress or success?
We just started working with Konstruct less than 2 months ago, and we are already seeing conversion from our Google Adwords campaigns.

Describe their project management. Did they deliver items on time? How did they respond to your needs?
Konstruct has delivered everything on time or earlier than promised. They are also very responsive to any questions or issues that arise.

What was your primary form of communication with Konstruct Digital?
Virtual Meeting

What did you find most impressive or unique about this company?
We’re impressed with how they communicate with us and genuinely care about helping us achieve our goals.

Are there any areas for improvement or something Konstruct Digital could have done differently?
So far, I have no critiques of their performance.

Background

Introduce your business and what you do there.
I am the Marketing Manager of Microbix. Mirobix is a Canadian lifesciences company that makes a range of critical materials for the global infectious disease diagnostics industry, for diagnostic immunoassays and its laboratory quality assessment products (QAPs™). Microbix’s antigens enable the antibody tests of over 120 international diagnostics companies, while its QAPs™ are sold to globally to clinical laboratory accreditation organizations, diagnostics companies, and clinical laboratories.

Opportunity / Challenge

What specific goals or objectives did you hire Konstruct Digital to accomplish?
SEO, website maintenance, and search ads.

Solution

How did you find Konstruct Digital?
Referral

Why did you select Konstruct Digital over others?
They were referred to me.

How many teammates from Konstruct Digital were assigned to this project?
2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.
We spend about $54,000 a year.

Describe the scope of work in detail. Please include a summary of key deliverables.
Microbix had no focus on SEO and needed experts to guide us in the right direction. Our goals were to maximize our SERP coverage and search traffic ROI, and also capture search leads specifically in the U.S. market due to higher opportunities. The scope of the work is as follows:

– SEO: Konstruct is focused on driving non-branded search traffic to Microbix’s website. The team initiated Content SEO analysis (Competitor Keyword research, gap analysis, sitemap research, keyword mapping), Technical SEO audits, Consulted on title and metadata optimizations and implemented a complete website refresh.

– Paid Media Campaign: Drive conversions from paid search traffic, specifically in the USA market. This is a new and ongoing project where Konstruct within a month’s time has completed a opportunity analysis within the target market, optimized product pages, set up GMB, recommended a budget and outlined a campaign blueprint.

– Marketing Support: maintenance of the website, creating lead generation strategies, and company collateral.

Results & Feedback

What were the measurable outcomes from the project that demonstrate progress or success?
Development work: Konstruct constant communication, attention to detail and technical expertise on dev tasks has made working with them on several projects feel like a breeze.

Competitive Analysis: wanting to close the gap between our competitors:
– Microbix is ranking for 201 non-branded keywords with 58 on page 1.

SEO: our goal was to increase traffic across landing pages. We saw the following outcomes between the period of Apr 1 – June 30, 2024:
– Our organic engaged sessions increase by 58% from last year.
– Seeing continued growth of our tracked keywords, where the Search visibility and Share of Voice has seen an increase of 105% over the reporting period.

Conversions: our goal was to increase non-branded traffic to take action on the site:
– We saw an increase of 200% in users requesting for our company catalogue, and 44% in email link clicks.
– Improvement in quality leads through proper implementation of quote forms by Konstruct helped us gain actual Marketing qualified leads.

Describe their project management. Did they deliver items on time? How did they respond to your needs?
The digital strategist (Katrine) has consistently set clear objectives, adjusted workload regardless of budgetary restrictions, documented all resources for ease, communicated weekly/monthly depending on project complexity and has gone out of her way to help us out with Paid media issues. The entire team involved, whether it was a Search focus (Joel), or, Site developement work (Jermayne), they’ve been incredibly supportive through this project. I have encoutered 0 late deliverables since July 2023.

What was your primary form of communication with Konstruct Digital?

– Virtual Meeting
– Email or Messaging App

What did you find most impressive or unique about this company?
What was impressive is how they are never out of reach. The team has managed to hop on urgent calls over their vacation, or, always had a point of contact to make sure there are no roadblocks.

Also, each team member I’ve spoken to has great expertise in the subject they are talking about. It really puts you at ease because you know can truts their recommendations/ proposed strategies.

There is also a good balance of fun and professional during our calls!

Are there any areas they could improve?
The only areas for improvement I could think of is their expertise/experience working within the life sciences industry. This is fairly new to them (or, it could also be because the products/services our company offers may be a niche), however this has not affected their ability to successfully implement every project I have worked with them on so far. This is also because they have managed to ask the right questions during every briefing call.

Background

Please describe your company and your position there.
We are an established manufacturer of heavy duty wash equipment for the transit, municipal, military and fleet industries.

Opportunity / Challenge

For what projects/services did your company hire Konstruct Digital, and what were your goals?
We hired Konstruct to improve the asthetic appeal of our website, optimize our SEO results and ultimately convert more prospects by increasing our form completion or contact requests.

Solution

How did you select this vendor and what were the deciding factors?
Konstruct was referred to us by a close business partner with whom our company does business with regularly.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
Konstruct benchmarked our website against our peer group, provided recommendations for improvement and worked with us to design a new far superior website. They also have worked with us to increase our presence in digital channels such as LinkedIn.

How many people from the vendor’s team worked with you, and what were their positions?
We’ve worked with at least four different individuals. Their roles ranged from overall project consulting, SEO specialization, campaign design as well as directly communicating with their ownership.

Results & Feedback

Can you share any measurable outcomes of the project or general feedback about the deliverables?
Our monthly website traffic has increased and our goal completions are up over 50% YoY. We also are performing at the top of our peer group for SEO results on the list of key word groups that we have deemed most critical for our prospect base during search.

Describe their project management style, including communication tools and timeliness.
We talk weekly with Konstruct and work on always keeping the ball moving forward. Our company is small and folks wear many hats, so driving progress is always a challenge.

What did you find most impressive or unique about this company?
They brought disciplines that were needed to effectively improve our digital positioning in our industry.

Are there any areas for improvement or something they could have done differently?
Constraints tend to be on our side as Konstruct is not able to create content since the SMEs are within our company. If there was a way for us to get the content to them more effectively it would accelerate our development processes.