“They spend a lot of time trying to understand the client’s company in order to create a better product for them.”

Background

Introduce your business and what you do there.
I’m the general manager of Trojan Safety Services.

Opportunity / Challenge

What challenge were you trying to address with Konstruct Digital?
We needed help with our digital marketing.

Solution

What was the scope of their involvement?
Konstruct Digital has been handling our digital marketing and creating some page content for us for new products and services. Their work has included PPC advertising and SEO to improve our Google rankings.

Initially, after a few discussions, Konstruct Digital’s primary focus was to optimize our website to help us get better Google rankings. However, over the last months, we’ve expanded our efforts and had them shift our website to make it more recruitment-focused. The goal is to move off of Indeed and recruit more candidates directly through our website.

Konstruct Digital’s SEO efforts focus on both Google and Bing, although Bing has been a small issue for us. Their PPC work also focuses on Google, we haven’t addressed social media platforms yet. Moreover, their content writing services include new page design and development.

What is the team composition?
I don’t know how many teammates from Konstruct Digital work on the project. Our team lead is Tryphena (Senior Digital Marketing Strategist & Manager).

How did you come to work with Konstruct Digital?
We found them through a Google search.

How much have you invested with them?
We’ve spent around $100,000 CAD (approximately $74,000 USD).

What is the status of this engagement?
We started working together around February 2022, and our engagement is ongoing.

Results & Feedback

What evidence can you share that demonstrates the impact of the engagement?
Measuring the success of this project is a bit tough because our business isn’t based on our website — that’s not how our industry works. However, our metrics are certainly improving. Konstruct Digital stays on top of finding the best keywords and ensuring that those get used across our website. Overall, the investment we’ve made has been money well spent.

As for qualitative feedback, Konstruct Digital has built a nice website for us. Moreover, they must have a good team of writers because they’ve done a great job.

How did Konstruct Digital perform from a project management standpoint?
Konstruct Digital has delivered on time and on budget, and they communicate well with us. We use Google Docs, phone, and email to collaborate.

Are there any employees from the service provider’s team that you would like to give a shout-out to in this review?
Tryphena has been great to deal with. She’s very friendly and professional, and she’s always on top of our needs.

What did you find most impressive about them?
One of the things that sets Konstruct Digital apart is that they spend a lot of time trying to understand the client’s company in order to create a better product for them.

Are there any areas they could improve?
I can’t think of anything Konstruct Digital could improve on.

Do you have any advice for future clients of theirs?
I don’t have any particular advice.