How Proterial Cable America increased non-branded clicks by 147%
“They brought disciplines that were needed to effectively improve our digital positioning in our industry.”
– Sales Director, InterClean Equipment
Project Summary
Konstruct Digital redesigned a vehicle wash solutions provider’s website with SEO optimization. The vendor was also expected to improve their conversion rates.
Konstruct Digital increased the client’s completions by over 50%. Their service also pushed them to the top of their peer group for SEO results. The vendor’s strategies also effectively improved their digital positioning. Although it would have been better to pass content more effectively.
The Reviewer
Detailed Review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Background
Please describe your company and your position there.
We are an
established manufacturer of heavy duty wash equipment for the transit, municipal,
military and fleet industries.
Opportunity / Challenge
For what projects/services did your company hire Konstruct Digital, and what were
your goals?
We hired Konstruct to improve the asthetic appeal of our website, optimize our SEO
results and ultimately convert more prospects by increasing our form completion or
contact requests.
Solution
How did you select this vendor and what were the deciding factors?
Konstruct was referred to us by a close business partner with whom our company does
business with regularly.
Describe the scope of work in detail, including the project steps, key deliverables,
and technologies used.
Konstruct benchmarked our website against our peer group, provided recommendations for
improvement and worked with us to design a new far superior website. They also have
worked with us to increase our presence in digital channels such as LinkedIn.
How many people from the vendor’s team worked with you, and what were their
positions?
We’ve worked with at least four different individuals. Their roles ranged from
overall project consulting, SEO specialization, campaign design as well as directly
communicating with their ownership.
Results & Feedback
Can you share any measurable outcomes of the project or general feedback about the
deliverables?
Our monthly website traffic has increased and our goal completions are up over 50% YoY.
We also are performing at the top of our peer group for SEO results on the list of key
word groups that we have deemed most critical for our prospect base during search.
Describe their project management style, including communication tools and
timeliness.
We talk weekly with Konstruct and work on always keeping the ball moving forward. Our
company is small and folks wear many hats, so driving progress is always a challenge.
What did you find most impressive or unique about this company?
They brought disciplines that were needed to effectively improve our digital positioning
in our industry.
Are there any areas for improvement or something they could have done differently?
Constraints tend to be on our side as Konstruct is not able to create content since the
SMEs are within our company. If there was a way for us to get the content to them more
effectively it would accelerate our development processes.
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