B2B PPC Agency
The B2B PPC Agency That
Helps You Get More for Less
We’re the B2B PPC agency you hire to increase leads, decrease cost-per-conversion, and
fill your sales funnel with qualified prospects beyond your current reach.
Unmatched B2B PPC Expertise to Help You Maximize the Impact of Your Ad Spend
Any agency can throw money at LinkedIn or Google and boost your leads, but few understand the intricacies of complicated B2B sales cycles or have the proven track record in the B2B PPC space to help you increase your volume of qualified leads. Konstruct is an industry leader in B2B PPC marketing with the focused expertise required to help B2B companies in complex industries reach key decision-makers and turn them into long-term customers.
We Get Your B2B Sales Cycles
Many B2B businesses have longer sales cycles, which means prospects require a higher level of nurturing and attention. We know how to meet qualified buyers where they’re at in the buying journey with B2B PPC tactics designed specifically for their exact stage in the sales funnel so you can keep your leads engaged.
PPC is Our Not-so-secret Weapon
What separates marketing generalists from PPC experts is whether or not their ads create a profit or burn away your marketing budget. Our expert PPC team creates unique PPC strategies underpinned by our years of experience that drive qualified traffic to your site and help you earn the maximum return on ad spend (ROAS).
We Speak
C-level
Complex industries come with complex selling propositions. Whether we’re communicating your product to a prospective customer or our results to your executive team, we know exactly how to dilute complex topics down to just the information needed to make the right executive decisions.
Let’s Do Something Great Together.
No Busywork, No BS, No B-Teams. We Want to Be the Last Agency You Ever Work with.
We Get Complex B2B Industries Because We’ve Been There, Done That
We’ve helped B2B clients in a wide array of industries maximize their ROAS. From SaaS and cloud computing to industrial, manufacturing and more, you name it, and we can advertise it.
Expert B2B PPC Services to Help You Generate More Qualified Leads
If you want to generate more qualified leads and improve your ROI, we have the expert-driven services to make it happen.
Search Engine Marketing
Paid search campaigns are ideal for augmenting your organic search strategy because our Google and Microsoft ads deliver immediate results. We know how to build PPC campaigns that reach people at each stage of the funnel, using relevant search queries to attract users with high intent.
- Winning Google Search Ads and Microsoft Ads
- Innovative Advertising Strategy
- Comprehensive Keyword Research
- Enticing Ad Creation and Copy
- Ongoing ROAS-Centric Optimizations
- Conversion-Focused PPC Landing Pages
Paid Social Media Advertising
Many B2B buyers are scrolling through social media feeds—you just need the right hook at the right moment to reel them in. As a B2B PPC agency with deep experience in social media marketing, we create scroll-stopping social media ads that connect with in-market audiences and keep your brand top-of-mind through smart remarketing.
- Impactful LinkedIn, Facebook, Instagram and X Ads
- Focused Audience Targeting and Account-Based Marketing
- Persuasive Ad Copy & Design
- Powerful Boosted Posts
- Ongoing ROAS-Centric Optimizations
Display Advertising
Looking to increase website traffic while staying consistent with your brand? Display advertising helps you capture attention and build brand awareness across high-traffic placements. Our experts know how to tailor the placement of the ads to your unique business, making display advertising a great addition to your full-funnel advertising strategy.
- Innovative Campaign Strategy
- Laser-Focused Audience Targeting
- Captivating Ad Design
- Powerful Placement & Content Targeting
- Ongoing ROAS-Centric Optimizations
Get a Custom Proposal Based On Your Business & Market
Take the First Step Towards Paid Ads That Increase Leads Without Breaking the Bank
Whether we work together in the short-term, long-term or not at all, we guarantee you will be happy you took the time to speak with us.
Our Proven PPC Process Has Been Years
in the Making
There is more to PPC than writing a catchy ad and throwing money at it. Converting your ad budget into valuable leads takes specialized, platform-specific expertise. Over the years, we’ve refined a repeatable process for managing PPC campaigns that help clients scale smarter and win bigger.
Understand Your Market
Trying to run ads without fully understanding your market is almost guaranteed to fail. If your current agency just doesn’t get you, it’s time to move on!
Understand Your
Goals
Do you want to build brand awareness, increase traffic or conversions or focus on lead generation? We tailor every step of our approach to your KPIs to steer our PPC efforts in the right direction.
Do the
Research
Our paid media specialists conduct platform-specific research on audience targeting, keyword intent, and competitor activity. We also explore multiple paid media campaign scenarios, including conservative and competitive approaches, so you can choose the option that ticks all the boxes.
Create a Rock
Solid Strategy
We don’t do knee-jerk launches. Before diving in, we thoroughly analyze the competitors, keywords, ad types, and targeting options to produce the most lucrative, tailored PPC strategies for your business.
Create a Campaign Blueprint
We develop a comprehensive campaign blueprint for all paid advertising campaigns including targeting, ad copy, ad graphics, ad destinations, and more. Basically everything but the kitchen sink!
Launch
Time!
We launch the ads on schedule while you prepare for all the leads to start rolling in.
Optimize,
Analyze & Test
We don’t just set it and forget it. We closely examine your ad campaign’s performance, including click-through and conversion rates, so we can focus on what’s working and less on what’s not.
It’s Grow Time
We’re constantly in tune with where you’re trying to grow, whether it’s new locations, regions, channels, etc., and pivot our strategies to support your business growth.
Most PPC Agencies Count Clients, We Count Wins
Saying we’re great doesn’t prove anything, so we’ve got the case studies to back it up.
The Paid Ads Expertise You Need to Catch Your Ideal Buyer’s Attention
Make your brand loud in the places where your prospective customers are making buying decisions. As a full-service PPC marketing agency, we provide the B2B PPC services you need to support a full-funnel marketing strategy and win over even the toughest buyers on the biggest ad platforms.
Google Ads
Don’t settle for an agency holding you back with poor campaign structures, ineffective budget allocations, and incorrect keyword targeting, causing you to spend more money on irrelevant clicks.
As a certified Google Ads partner, our B2B PPC campaign management team knows how to allocate budget based on your business priorities and SERP competitiveness. Every paid search strategy always seeks ways to leverage lucrative SERP spaces to reach ideal audiences at different funnel levels.
LinkedIn Ads
The key to blowing your competitors out of the water with LinkedIn Ads is targeting the right audiences with ad copy that addresses their specific stage in the customer journey.
Our strategic approach to LinkedIn Ads campaign delivery allows us to reach audiences most likely to convert with messaging that really resonates with their current stage in the sales cycle. We closely monitor who the ads reach, test our ad copy and graphics, and continue refining audience targeting through real-time campaign adjustments so you get the best bang for your buck.
SEM
When creating Google or Microsoft Ads, the last thing you want is irrelevant paid search campaigns with poor keyword targeting that are driving up your cost per conversion.
At Konstruct, our Google and Microsoft-certified paid ads specialists are rockstars at finding the most relevant search terms, improving ad rank, and creating stellar, scroll-stopping ad copy through highly relevant paid advertising campaigns to help you get the most conversions for the lowest costs.
Programmatic Ads
You want your ads to show up for your ideal audience in the context where they are most likely to convert. But your competitors are trying to beat you to the punch.
With our expertise in programmatic display advertising, we can help you use software to buy the most lucrative ad space for your business, beating out your competitors and increasing your brand’s share of voice when and where it counts. We help SaaS companies, industrial manufacturers, and B2B brands alike improve conversion rate optimization through smarter placements and creative testing.
Enterprise PPC Management
As an enterprise business, you have a long list of product or service offerings that you need to advertise effectively. This can create complex campaign structures that are difficult to manage and impossible to grow.
At Konstruct, we’re always future-focused and come armed with an arsenal of best practices honed from years of experience. We create campaign structures that are designed to scale so you can see the best results from your ads while supporting business growth.
B2B Enterprise Digital Marketing
Most agencies lack the systems to manage large ad spends, oversee multiple ad campaigns, and execute complex PPC strategies. It’s a good thing we’re not like most agencies!
Account-Based Marketing
We partner with B2B sales teams throughout North America to connect with high-value prospects through hyper-targeted, personalized campaigns that increase brand visibility and nurture sales leads.
B2B Tech Marketing
We know how long tech sales cycles can be, and how important it is to stand out. Our digital strategies help tech companies differentiate in crowded markets and generate real interest.
B2B Digital Marketing
When it comes to B2B paid media, the experts at Konstruct are tough to beat. We know B2B marketing inside and out and have an abundance of B2B success stories to prove it.
Industrial B2B Digital Marketing
More and more industrial and manufacturing decision-makers are vetting their vendors online. We help industrial businesses show up where it counts to increase brand awareness and generate more leads.
Franchise B2B Digital Marketing
You want your franchises to compete against competitors, not each other. Through smart geo-targeting and structured campaign segmentation, we help every location shine in its own market.
eCommerce B2B Digital Marketing
We increase product visibility through Meta catalog ads and Google Shopping Ads, and build strategic retargeting ads to upsell existing customers.
B2B Shopify Digital Marketing
We combine paid ads with other digital marketing services tailored to the Shopify platform to get more customers to “add to cart.”
B2B SaaS Digital Marketing
We know the sales journey of SaaS customers like the back of our hands and know exactly how to reach these audiences where they’re at. If you’ve been burned by generic strategies before, it’s time to work with one of the few B2B PPC agencies that actually get SaaS.
Konstruct Vs. Other PPC Agencies
From strategic targeting that puts ads in front of eager-to-convert audiences to scroll-stopping ad copy and ad creative that compel prospective buyers to take action, we know exactly how to plan and execute high-performing PPC campaigns for B2B businesses, at a level most agencies can’t match.
We Bring the Technical Prowess
If your current agency lacks the technical depth needed for effective PPC, you’re likely overspending to reach irrelevant audiences or missing out on high-intent prospects altogether.
At Konstruct, we bring advanced Google Ads management capabilities and deep experience in firmographic targeting, ABM, and full-funnel targeting strategies.
Whether you’re focused on lead generation or long-term nurture plays, we help drive the highest quality traffic and leads for the lowest possible cost-per-click.
We Shine Light Where Other Agencies Leave You in the Dark
With B2B sales cycles often taking many months (or even years!), the last thing you want is a PPC advertising agency that leaves you in the dark about the efficacy of your campaigns.
At Konstruct, we eliminate the guesswork. Our detailed reporting provides full visibility into your customers’ online marketing journey, complete with conversion tracking and KPIs necessary to maximize your ad spend.
We Don’t Set it and Forget it
If your last agency set up a successful ad campaign and responded with nothing but a pat on their own backs, we’re here to tell you that you deserve better.
No matter how well your campaigns are performing, there is always room for improvement in your advertising efforts. We never treat your PPC accounts as “done.” Instead, we proactively analyze performance, adjust bids, test new creatives, and leverage analytics tools to uncover fresh opportunities and push results further.
The Best Marketing Decision You’ll Ever Make is Just One Click Away…
Learn B2B PPC Strategy from the Industry’s Top Paid Ads Experts
Why Work with a B2B Paid Advertising Agency?
PPC may sound simple, but getting it right takes expertise. There are many moving parts, from choosing the best keywords or targeting parameters to building compelling ads and conversion-ready landing pages.
Partnering with a seasoned B2B paid advertising agency ensures your campaigns are built strategically, executed professionally, and optimized continuously. A dedicated team of specialists will manage your campaigns, monitor performance, and make data-driven improvements so you get the most value from every click.
Factors to Consider When Choosing a B2B PPC Agency
Not all PPC agencies are built to handle the complexity of B2B marketing. If you’re evaluating partners, here’s what to look for to ensure you’re not just spending ad dollars but investing them wisely.
B2B-Specific Expertise
B2B PPC isn’t just B2C with a longer sales cycle, it requires a completely different approach. Your agency should understand complex buyer journeys, multiple decision-makers, and how to deliver the right message at the right funnel stage. At Konstruct, this is our wheelhouse.
Full-Funnel Strategy
In B2B, lead generation is just the beginning. Your PPC agency should design campaigns that support awareness, nurture consideration, and drive decision-stage conversions. At Konstruct, our B2B PCC specialists build strategies that guide your prospects all the way from click to close.
Advanced Targeting & ABM Capabilities
Generic targeting won’t cut it. A great B2B PPC agency should have deep experience with firmographic targeting, remarketing, and account-based marketing to ensure your ads are seen by the right people in the right companies. That’s exactly what we do at Konstruct!
Proactive Optimization
PPC success isn’t set-it-and-forget-it. A good B2B PPC agency should be testing, tweaking, and optimizing your campaigns continuously to improve ROI. At Konstruct, we obsess over performance data so you don’t have to.
Transparent Reporting
You deserve full visibility into how your ad budget is performing. Look for an agency that delivers detailed insights, not vanity metrics. Konstruct’s reporting highlights the KPIs that matter most to your business goals.
Scalable Strategies
Whether you’re targeting new markets or launching new products, your PPC strategy should scale with you. At Konstruct, we create campaign structures that grow with your business, without losing efficiency or clarity.
Let’s Drive Impactful Results Together
Frequently Asked Questions
What is B2B PPC?
B2B PPC (Business-to-Business Pay-Per-Click) is a digital advertising model in which companies pay each time a user clicks on their ad. These campaigns run across search engines and platforms like Google, Bing, Facebook, and LinkedIn and are specifically designed to target business decision-makers. The goal? To drive qualified traffic to your website and turn those clicks into leads or sales.
Why is PPC Valuable for B2B Businesses?
B2B PPC offers a range of benefits that make it one of the most effective digital marketing tactics for business-focused companies:
- It offers the most immediate results out of any digital marketing strategy.
- Campaigns are measurable with clear performance metrics.
- With Search Engine Marketing (SEM), your business can appear immediately on the first page of search results.
- You’ll gain greater brand exposure and drive targeted traffic to key landing pages.
- You can run multiple keyword-focused campaigns simultaneously, each targeting a different audience or intent.
- PPC lets you connect with users actively searching for your solution—right when they’re ready to buy.
How Can You Evaluate the Performance of Your Current PPC Agency?
A great PPC advertising agency should take the time to understand your business, your goals, and your industry. From there, they should craft strategic campaigns that align with your plan and budget.
To evaluate whether your current agency is delivering real value, ask yourself:
- Do they set clear, measurable goals for each campaign?
- Are they taking a data-driven approach to decision-making?
- Are they running tests to see which ad groups and creatives perform best?
- Do they offer feedback on your landing pages and continually look for optimization opportunities?
- Are they transparent about pricing and helping you set a realistic ad budget?
- Do they communicate campaign results clearly and keep you informed at every stage?
If you can’t answer yes to any of these questions, it’s time to consider switching to an agency that can meet your PPC needs. At Konstruct Digital, we will work closely with you to assess your goals and develop an effective PPC strategy to drive instant, qualified traffic to your site.
How Much Do You Have to Spend to Get Results with PPC?
PPC costs depend on several variables: your industry, audience, goals, and platform of choice. Most businesses can expect to spend anywhere from $1 to $20 per click, depending on keyword competition and campaign complexity. This is where a good PPC agency can guide you in setting up the best budget to reach your goals.
What is the Difference Between PPC and SEO?
PPC and SEO are essential digital marketing strategies, but they work differently.
PPC drives traffic through paid ads and offers fast, measurable results—ideal for immediate visibility.
SEO, on the other hand, is a long-term strategy that focuses on improving organic rankings over time.
While SEO builds sustainable growth, PPC allows you to reach a highly targeted audience quickly, making it especially valuable for campaign-based initiatives or urgent lead generation.
Do Google Ads Work for PPC?
Absolutely. Google is the world’s largest search engine and the most popular PPC advertising platform, so it’s ideal for paid advertising. Google Ads is an excellent option for PPC, as you can personalize your advertising campaign to reach your target audience on Google Search and tailor it to any budget.
That said, Bing Ads shouldn’t be overlooked. Though Bing has a smaller user base, it often delivers lower cost-per-click and less competition, making it a smart addition to a well-rounded PPC strategy.
Social platforms like Facebook and LinkedIn are also worth considering. Unlike Google and Bing, which focus on keywords, these social networks base PPC ads on factors such as user behaviour and interests, as well as user data such as job title and industry.
What Are the Key Success Metrics for Google Ads Campaigns?
Success with PPC is about understanding what’s driving results. Here are the key metrics you should be watching to make sure your Google Ads campaigns are actually working:
- Click-Through Rate (CTR): A strong CTR tells you your ads are grabbing attention and resonating with the right audience.
- Conversion Rate (CVR): This is where the rubber meets the road—how many of those clicks are turning into real leads or actions.
- Cost Per Click (CPC): Keep an eye on how much you’re paying for each click to ensure you’re spending efficiently.
- Cost Per Lead (CPL): A critical metric for B2B. How much does it cost you to generate a qualified lead?
- Quality Score: Google’s way of rating your ads. A high score means lower costs and better ad placements.
- Impression Share: See how often your ads are showing compared to how often they could be. A low share may mean missed opportunities.
- Bounce Rate: If people are leaving your landing page too quickly, it’s time to revisit your targeting or user experience.
- Return on Ad Spend (ROAS): Are your ads actually making money? This metric helps you connect the dots between spend and revenue.
- Top of Page Rate: Visibility matters. This shows how often your ad appears at the top of search results.
What’s the Difference Between B2B PPC and B2C PPC?
While both B2B (Business-to-Business) and B2C (Business-to-Consumer) PPC campaigns involve running paid ads on platforms like Google or LinkedIn, the strategies behind them differ significantly.
B2B PPC focuses on targeting decision-makers within companies. These buyers typically have longer sales cycles, multiple stakeholders, and higher-value purchases. Ads must speak to complex pain points and often guide users through a multi-touch funnel. Depending on the advertising platform, the targeting strategy often includes job titles, industries, firmographic filters, or keywords for search campaigns.
B2C PPC, on the other hand, generally targets individual consumers. The buying journey is usually shorter, more emotionally driven, and conversion-focused. Ads in B2C are often optimized for impulse buys, lifestyle appeal, or immediate needs.
Learn more about Paid Ads
- Why Work with a B2B Paid Advertising Agency?
- Factors to Consider When Choosing a B2B PPC Agency
- B2B-Specific Expertise
- Full-Funnel Strategy
- Advanced Targeting & ABM Capabilities
- Proactive Optimization
- Transparent Reporting
- Scalable Strategies
- What is B2B PPC?
- Why is PPC Valuable for B2B Businesses?
- How Can You Evaluate the Performance of Your Current PPC Agency?
- How Much Do You Have to Spend to Get Results with PPC?
- What is the Difference Between PPC and SEO?
- Do Google Ads Work for PPC?
- What Are the Key Success Metrics for Google Ads Campaigns?
- What’s the Difference Between B2B PPC and B2C PPC?