Marketing Strategy

Tune In Now! Top-10 Best Digital Marketing Podcasts

Katrine Sorensen

Written by Katrine Sorensen

Content Marketing @ Konstruct

If you’re looking for a new podcast about digital marketing to tune into, we’re here to help!

Even though podcasts have been around for a while, they’re growing in popularity both in Canada and the US. In Canada, among the ages 35-54, 45% listen to podcasts monthly (eMarketer). In the US, 32% of adults across all age groups have listened to a podcast in the last month (Podcast Insights). 

Unlike other content types, podcasts have a unique ability to capture our attention AND hold it. While a social media video can only capture our attention for a couple of minutes, most podcasts are successful in retaining audience attention for the majority of a 25-30 min episode. That’s really impressive!

The root of podcasts’ success might be that they allow listeners to multitask. Podcasts are the perfect opportunity to learn something new while you’re commuting, walking your dog, working out, or doing something else. If there’s a specific topic you’re interested in or want to learn more about, there’ll be a podcast about that topic. 

Here at Konstruct, we have many interests: mountain biking 🚲, cooking 🍳, hockey 🏒, and foosball ⚽. But there’s one topic we’re all equally excited about, and that’s digital marketing. We’re keen on sharing our passion with you, which is why we’ve created this blog post with the best podcasts on digital marketing. 

Happy listening! 

Search Off the Record

Here’s one for the true SEO enthusiasts out there!

This podcast gives you a guided tour behind the scenes of Google Search by the Search Relations team.

In each episode, hosts John Mueller, Martin Splitt, and Gary Illyes give you insider info behind new launches and discuss various Google Search features.

Why It’s Awesome

Instead of random speculation, you’ll get expert information straight from the horse’s mouth!

As the name implies, this podcast offers information that you can’t find anywhere else, projects the Google Search team is working on, and provides a unique perspective on current SEO hot topics.

Peppered with funny anecdotes from the day-to-day life working at Google, it’s the perfect mix between informational and entertaining.

Apple Podcast Rating: ⭐⭐⭐⭐

Where to Listen 

iTunes, Stitcher, Spotify, Google Play, TuneIn, YouTube

Duct Tape Marketing

The podcast bears the same name as host John Jantsch’s book. Just like the book, the Duct Tape Marketing podcast focuses on small business marketing tips and advice. 

In each episode, Jantch interviews a new business leader, marketing expert, or thought leader such as Dr. Robert Cialdini, Neil Patel, and Ann Handley. The result is inspiring business and marketing tips and resources. 

Why It’s Awesome

Duct Tape Marketing merges great digital marketing tips with sound business and leadership advice. The insights from this podcast move beyond marketing and business tips to more broad guidance towards a better (work)life.

Apple Podcast Rating: ⭐⭐⭐⭐

Where to Listen 

iTunes, Stitcher, Spotify, Google Play

Marketing School

Seasoned digital marketers and ‘instructors’ of the podcast, Neil Patel and Eric Siu have teamed up to share their wealth of experience. Each episode covers a different digital marketing topic or shares a lesson from their years in the trenches. 

The podcast is geared towards marketers, but anyone interested in online business, sales, and online marketing will have a lot to gain from the fast-paced and practical lessons. 

Why It’s Awesome 

While other podcasts can run long, Marketing School cuts right to the chase. Episodes are typically around 10 minutes and are jam-packed with super practical tips. You gotta stay tuned to keep up!

Apple Podcast Rating: ⭐⭐⭐⭐⭐

Where to Listen 

iTunes, Sticher, Spotify, YouTube, Google Play, SoundCloud

Everyone Hates Marketers

As the name of the podcast implies, this is for all digital marketers who are sick of marketing BS. 

The host, Louis Grenier, is the Content Lead at Hotjar Marketing and explores different marketing tactics that truly connect with people rather than annoy them. In each episode, he interviews different guests from marketing pros, authors, and entrepreneurs. 

The podcast tone is incredibly sassy and has no tolerance for buzzwords, vague terms, and shady marketing tactics.

Why It’s Awesome

Aside from Grenier’s delightful French accent, the straight-talk in the podcast is super refreshing. Really, Everyone Hates Marketing cut right to marketing advice that actually works in this day and age, rather than regurgitating hacky marketing tactics that everybody hates. 

Apple Podcast Rating: ⭐⭐⭐⭐⭐

Where to Listen:

 iTunes, Stitcher, Spotify, Google Play, Overcast, Pocketcasts, and more!

The Paid Search Podcast

This podcast focuses exclusively on Google Ads. The two hosts Chris Shaeffer and Jason Rothman are Google Ads experts and draw from their PPC ads consultant practices to give actionable tips on how to make the most of your Google Ads budgets. 

Why It’s Awesome

Both digital marketing newbies and seasoned Google Ads practitioners can learn something new from Shaeffer and Rothman. The show incorporates Q&As with their listeners with useful resources to make it uniquely tailored to their audience. 

Apple Podcast Rating: ⭐⭐⭐⭐⭐

Where to Listen:

 iTunes, Stitcher, Spotify, Google Play

Marketing O’Clock

One of the most entertaining ways to stay up-to-date with the latest trends in digital marketing!

The team at Cypress North, a full-service digital agency in Buffalo, NY, shares a new podcast episode every Friday. The Marketing O’Clock team provides the latest news about what’s happening in the industry and insights into some of their successful strategies. 

Why It’s Awesome

The main draw for this podcast is the fun and sassy hosts. Since the team behind Marketing O’Clock is living and breathing digital marketing, you’ll get practical and actionable insights behind the latest developments in search engine optimization (SEO), PPC, and social media marketing.

Apple Podcast Rating: n/a

Where to Listen:

 iTunes, Stitcher, Spotify

Exposure Ninja

This podcast offers tips from those working on the front-lines of digital marketing and special guests such as business leaders and digital marketing thought leaders. The Exposure Ninja podcast is headed up by Tim Cameron-Kitchen, “Head Ninja” at UK digital marketing agency Exposure Ninja and bestselling author. 

Why It’s Awesome

From bite-sized tips to more lengthy in-depth interviews, this podcast is perfect no matter whether you’re in the mood for a podcast snack or a 3-course meal. Leaning towards the practical more than the theoretical, you’ll get new ideas and strategies for a broad range of digital marketing topics such as SEO, PPC, social media advertising, Google Analytics, and much more. 

Apple Podcast Rating: ⭐⭐⭐⭐⭐

Where to Listen:

 iTunes, Stitcher, Spotify, YouTube, TuneIn

Perpetual Traffic

A wealth of digital marketing tips, tools, and successful strategies, Perpetual Traffic focuses mostly on digital advertising. The weekly podcast is hosted by Ralph Burns, CEO of digital agency Tier 11. He and a rotating roster of co-hosts share insights from their own agency experience and interviews with business owners and other digital marketing experts and industry experts. 

Why It’s Awesome

Thought-provoking, informational and practical. Perpetual Traffic has been around since 2015, so there’s an impressive library of podcast content to tune into. If you haven’t heard about this podcast before, you’re in for a treat!

Apple Podcast Rating: ⭐⭐⭐⭐⭐

Where to Listen:

 iTunes, Spotify, Stitcher, TuneIn

Social Media Marketing Podcast

As you can probably guess from the name, this podcast focuses on social media marketing strategies and tactics. The host Michael Stelzner, the founder of Social Media Examiner, is joined by a wide range of different guests who share their social media success stories. The podcast is tailored for business owners and marketers who want advice and inspiration for leveraging social media to boost their brand and engage customers. 

Why It’s Awesome

Stelzner does a great job of inviting interesting guests who have a story worth sharing. Through his thought-provoking conversations with guests, listeners can take away tangible tips and inspiration for their own social media campaigns. 

This is another long-running podcast, so there are hundreds of episodes to get started on. 

Apple Podcast Rating: ⭐⭐⭐⭐⭐

Where to Listen:

 iTunes, Android, Google Play, Google Podcasts, Stitcher, Spotify, TuneIn

Marketing Scoop Podcast

Instead of focusing on digital marketing trends, each episode of Marketing Scoop Podcast reviews a case study of a brand such as Google, IKEA, Uber to understand what made their digital marketing strategy and campaign a success. 

Why It’s Awesome

The story-based podcast approach is really inspiring and helps put marketing tools into perspective. The episodes are usually on the shorter end, and the fast-paced flow is perfect for the busy marketer who wants a concentrated dose of digital marketing inspiration. 

Apple Podcast Rating: ⭐⭐⭐⭐⭐

Where to Listen:

 iTunes, Stitcher, Spotify, Google Play, Overcast

Copyblogger FM

All about content marketing and copywriting, this weekly podcast is hosted by Darrell Vesterfelt and Tim Stoddart, managing partners at the content marketing service company Copyblogger. In each episode, a guest expert helps shed light on a different aspect of content marketing and email marketing.

Why It’s Awesome

Copyblogger is one of the best podcasts that focus on writing effective content, developing content marketing strategies, and conversion optimization. Through insightful conversations from a variety of different experts, you’ll get great tips and insights into writing copy that converts. 

Apple Podcast Rating: ⭐⭐⭐⭐

Where to Listen:

 iTunes

Keep Tuned In!

With so many amazing digital marketing podcasts available, this is by no means a comprehensive list, just our favourites. Whether you were looking for the best SEO podcast, best marketing podcast, or the best all-round podcast on digital marketing, we hope you’ve found some inspiration for some top digital marketing podcasts to add to your podcast library. 

If you’re looking for more digital marketing news, hacks, and guides, be sure to check out our Instagram, Facebook, and LinkedIn pages.

Updated: August 12, 2020

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