How Proterial Cable America increased non-branded clicks by 147%
Petrochemical Marketing
Drive Growth In the World’s Most Complex Chemical Markets
When regulatory landscapes are intricate, decision-makers are technical, and deals stretch into the millions, you need marketing that matches the sophistication of your business. Ready to transform your market position?
Your industry demands a marketing partner who understands molecular compositions as well as market compositions—someone who can speak fluently to process engineers, sustainability directors, and procurement teams simultaneously.
At Konstruct, we’ve developed specialized petrochemical digital marketing methodologies for petrochemical manufacturers, refineries, and specialty chemical sector innovators. From capturing search traffic for niche chemical compounds to developing technical content that resonates with R&D departments and procurement teams, we create customized solutions that navigate regulatory challenges and drive increasing market demand from various industries, such as the automotive sector, packaging materials, and consumer goods.
No generic approaches. No broad-brush solutions. Just a scientifically precise strategy, meticulous execution, and measurable results directly impacting your bottom line.
Strategic Marketing for Complex Petrochemical Value Chains
The Specialized Digital Marketing Agency That Industrial Innovators Rely on
We could explain our expertise in digital marketing for petrochemical manufacturing, but we’d prefer you hear it from the industrial chemical suppliers who’ve witnessed our impact firsthand.
How We Drive Your Revenue Growth
Paid Media
Generate pipeline, not just clicks.
We build targeted campaigns that reach decision-makers at every stage—from cold prospects discovering their problems to warm audiences comparing solutions, turning ad spend into qualified opportunities that close.
Learn about our B2B paid media services
SEO
Capture buyers at every stage.
We ensure you dominate search results when prospects are actively looking for solutions. Our strategic optimization and content capture high-intent traffic and convert browsers into buyers.
Learn about our B2B SEO services
Content Marketing
Build trust and drive decisions.
We create content that builds credibility with buying committees and gives your sales team the assets they need. From awareness-building thought leadership to deal-closing case studies, our content moves prospects forward.
Learn about our B2B content marketing services
Generative Engine Optimization
Show up wherever your prospects search.
We increase your brand visibility across platforms like ChatGPT, Google AI mode, Perplexity, and Copilot, ensuring your brand shows up first and favorably wherever prospects do research.
Learn about our generative engine optimization services
“If they’re a direct competitor of ours, I wouldn’t tell them about Konstruct at all. Gotta hold my competitive edge.”
Industrial and Manufacturing Brands Who Already Trust Us to Drive Qualified Leads in Complex Sales Cycles.
Industrial manufacturer of engineered components and systems for fluid handling.
Global provider of electric motors, power transmission components, and automation solutions.
Leading manufacturer of semi-trailers and truck bodies for freight and logistics companies.
Supplier of cooling towers and thermal management solutions for industrial and HVAC applications.
Distributor and manufacturer of chemicals, parts, and equipment for the drilling and energy industries.
Producer of advanced cable, medical extrusion, and automotive hose solutions (formerly Hitachi Cable America)
Provider of custom compressed air and pump systems for industrial and municipal clients.
Electronics manufacturing services (EMS) provider specializing in complex assemblies and turnkey solutions.
Diversified manufacturer and supplier of wood, packaging, and construction products.
Manufacturer of industrial and commercial lighting controls.
Provider of industrial compressor and pump solutions, offering OEM parts, expert repair services, and engineered systems.
Manufacturer of hot melt dispensing equipment and custom automation systems.
Developer of rapid PCB prototyping hardware for electronics engineers and designers.
Medical device manufacturer offering product development, contract manufacturing and proprietary technology.
Manufacturer of advanced automated wash systems for heavy-duty vehicles and industrial applications.
A leading systems integrator specializing in tailored data capture and industrial automation solutions.
“Konstruct’s unique experience in the B2B industrial area and excellent customer service were impressive.”
Poojitha Reddivari Product Manager
OUR MARKETING METHODOLOGY
GTR: a Strategic Marketing Framework Built by Industrial Brands for Industrial Brands
In 2025, B2B buyers initiated first contact with their chosen vendors 85% of the time. What does this mean? It means that the traditional outbound sales approach for industrial and manufacturing brands is BROKEN. We are at an inflection point, and the brands that adapt today will be the growth leaders tomorrow. Those that don’t will either play catchup or be left behind.
This is why we created the Go-To-Revenue (GTR) framework. GTR isn’t just another marketing buzzword – it’s a comprehensive digital marketing operating system crafted from our 13 years of executing performance marketing for industrial and manufacturing brands throughout North America.
The 6 Truths of GTR
Important Decisions Are Made by Committees
The Reality: The lone decision-maker is extinct. Marketing needs to be multithreaded to impact hidden buyers.
Enterprise B2B buying groups now consist of 5-11 stakeholders representing upwards of 5 distinct business functions. Your marketing must address multiple perspectives, pain points, and priorities simultaneously.
The Playbook: Demand Generation
No One Under 50 Has Used a Rolodex (and Most People Over 50 Haven’t Used One Either)
The Reality: Digital research dominates buyer journeys. Whether they like it or not.
With B2B buyers initiating first vendor contact 83% of the time, your customers are researching you and your competitors online and constantly evaluating their options, regardless of historical relationships.
The Playbook: Demand Capture
You Must Make Sales a Believer
The Reality: If sales doesn’t value marketing, you are just doing arts and crafts.
When B2B buyers engage in approximately 27 interactions before making a purchase decision, your marketing work cannot stop at lead generation. Sales and marketing must function as a unified revenue team.
The Playbook: Sales Acceleration
Brand Credibility ≫ Creativity
The Reality: Your prospects aren’t looking for clever brands – they’re looking for low-risk brands.
In a world where 70% of buyers agree that the risk of making a poor decision has increased as solutions become more complex, your credibility is your most valuable marketing asset. While 87% of decision-makers say branding influences purchasing decisions, that brand must convey expertise, not just aesthetics.
The Playbook: Performance Branding
Product Knowledge is Non-Negotiable
The Reality: Industrial and manufacturing B2B buyers are a tough crowd.
Marketing executed with only a superficial understanding can either attract the wrong audience or act as a counter-signal to potential buyers, strengthening pre-existing resistances, degrading credibility, and ultimately lowering your standing against competitors.
The Playbook: Marketing Intelligence
No One Cares About Marketing (Except Other Marketers)
The Reality: Executives don’t care about impressions – they care about impact.
C-levels don’t want to hear about impressions, engagement rates, or brand awareness. They want to hear about business outcomes. That’s why companies with mature acquisition strategies see 36% revenue growth compared to just 17% for those with low maturity approaches.
The Playbook: Data & MarTech
The Best Marketing Decision You’ll Ever Make is Just One Click Away…
We’re the biggest manufacturing and industrial marketing agency in the space for a reason. Your due diligence process isn’t complete without consulting us!
Hear why our clients love our proposals
Frequently Asked Questions
How Can Digital Marketing Reach Technical Petrochemical Buyers?
Digital marketing lets you precisely target decision-makers across the petrochemical value chain—from process engineers to sustainability directors to procurement teams. Unlike traditional petrochemical industry trade shows that happen just once a year, digital marketing creates continuous touchpoints with your key prospects throughout their lengthy evaluation cycles. Our specialized approach focuses on creating technically accurate content that demonstrates your expertise, optimizing for highly specific search terms used by petrochemical professionals, and building remarketing campaigns that keep your solutions visible throughout long consideration periods.
Konstruct Digital has developed specialized expertise in mapping the digital journey of petrochemical buyers, identifying the technical information they seek at each stage, and creating marketing assets that position your solutions as the obvious choice through compelling technical differentiation.
What ROI Can We Expect from Petrochemical Marketing Investments?
The return on investment for petrochemical marketing is directly tied to your product margins, competitive positioning, and current market visibility. Given the high lifetime value of petrochemical customers and the significant contract values in this sector, even minor improvements in market penetration can deliver substantial returns. Our clients typically see comprehensive ROI measurements that account for both immediate lead generation metrics and long-term market positioning benefits.
Request a proposal from us for a detailed analysis specific to your situation.
Which Digital Marketing Channels Work Best for Petrochemical Companies?
The optimal digital marketing mix for your business depends on your specific petrochemical products, target markets, and competitive landscape. However, we’ve found several consistently effective channels in this sector:
- SEO optimization for complex chemical formulations and applications
- Content marketing that demonstrates scientific expertise and application knowledge
- LinkedIn-focused social campaigns targeting specific job functions within prospect companies
- Highly targeted account-based marketing for key accounts
- Technical resource libraries that support lengthy evaluation processes
- Technical webinars featuring application specialists and R&D leaders
- Industry-specific email nurture campaigns
If you’re interested in developing a strategy customized to your specific petrochemical offerings, request a proposal today. We’ll analyze your current position and recommend the optimal channel mix to achieve your growth objectives.