How Proterial Cable America increased non-branded clicks by 147%
Electronics Manufacturing Digital Marketing Agency
Where Electronics Manufacturers Escape the Commodity Trap
Instead of racing to the bottom on price, electronics manufacturers turn to us to cut through market saturation and become the preferred vendor pre-RFQ.
Whether your manufacturing facility’s capabilities exceed those of your competitors or they simply meet industry standards, you’re likely losing project awards to competitors who are louder and more compelling in the places where it counts.
At Konstruct, we execute proprietary digital marketing programs specifically designed for electronics manufacturing companies navigating long and complex multi-stakeholder sales processes. From technical SEO that captures engineers searching for specific capabilities to precision-crafted content that reaches the stakeholders with compelling value propositions at the right place and time, we position your company as the unequivocal best choice before procurement even begins.
Plus, we speak fluent electronics and won’t waste your time asking you to explain SMT, DFM, or PCB. We’ve done this before and know exactly how to help component manufacturers, PCB fabricators, and electronics assembly companies like yours stop losing bids to competitors with better digital presence.
Strategic Digital Marketing for Electronics Manufacturing Companies
The Specialized Digital Marketing Agency That Electronics Manufacturers Trust
We could talk about our expertise in digital marketing for electronics manufacturing all day, but we’d rather let our results and client testimonials speak for themselves.
How We Drive Your Revenue Growth
Paid Media
Generate pipeline, not just clicks.
We build targeted campaigns that reach decision-makers at every stage—from cold prospects discovering their problems to warm audiences comparing solutions, turning ad spend into qualified opportunities that close.
Learn about our B2B paid media services
SEO
Capture buyers at every stage.
We ensure you dominate search results when prospects are actively looking for solutions. Our strategic optimization and content capture high-intent traffic and convert browsers into buyers.
Learn about our B2B SEO services
Content Marketing
Build trust and drive decisions.
We create content that builds credibility with buying committees and gives your sales team the assets they need. From awareness-building thought leadership to deal-closing case studies, our content moves prospects forward.
Learn about our B2B content marketing services
Generative Engine Optimization
Show up wherever your prospects search.
We increase your brand visibility across platforms like ChatGPT, Google AI mode, Perplexity, and Copilot, ensuring your brand shows up first and favorably wherever prospects do research.
Learn about our generative engine optimization services
“[Konstruct’s] dedication to meeting and surpassing our needs has made them an invaluable partner in our projects.”
Industrial & Manufacturing Brands Who Already Trust Us to Drive Qualified Leads in Complex Sales Cycles.
Industrial manufacturer of engineered components and systems for fluid handling.
Global provider of electric motors, power transmission components, and automation solutions.
Leading manufacturer of semi-trailers and truck bodies for freight and logistics companies.
Supplier of cooling towers and thermal management solutions for industrial and HVAC applications.
Distributor and manufacturer of chemicals, parts, and equipment for the drilling and energy industries.
Producer of advanced cable, medical extrusion, and automotive hose solutions (formerly Hitachi Cable America)
Provider of custom compressed air and pump systems for industrial and municipal clients.
Electronics manufacturing services (EMS) provider specializing in complex assemblies and turnkey solutions.
Diversified manufacturer and supplier of wood, packaging, and construction products.
Manufacturer of industrial and commercial lighting controls.
Provider of industrial compressor and pump solutions, offering OEM parts, expert repair services, and engineered systems.
Manufacturer of hot melt dispensing equipment and custom automation systems.
Developer of rapid PCB prototyping hardware for electronics engineers and designers.
Medical device manufacturer offering product development, contract manufacturing and proprietary technology.
Manufacturer of advanced automated wash systems for heavy-duty vehicles and industrial applications.
A leading systems integrator specializing in tailored data capture and industrial automation solutions.
“Konstruct’s unique experience in the B2B industrial area and excellent customer service were impressive.”
Poojitha Reddivari Product Manager
OUR MARKETING METHODOLOGY
GTR: a Strategic Marketing Framework Built by Industrial Brands for Industrial Brands
In 2025, B2B buyers initiated first contact with their chosen vendors 85% of the time. What does this mean? It means that the traditional outbound sales approach for industrial and manufacturing brands is BROKEN. We are at an inflection point, and the brands that adapt today will be the growth leaders tomorrow. Those that don’t will either play catchup or be left behind.
This is why we created the Go-To-Revenue (GTR) framework. GTR isn’t just another marketing buzzword – it’s a comprehensive digital marketing operating system crafted from our 13 years of executing performance marketing for industrial and manufacturing brands throughout North America.
The 6 Truths of GTR
Important Decisions Are Made by Committees
The Reality: The lone decision-maker is extinct. Marketing needs to be multithreaded to impact hidden buyers.
Enterprise B2B buying groups now consist of 5-11 stakeholders representing upwards of 5 distinct business functions. Your marketing must address multiple perspectives, pain points, and priorities simultaneously.
The Playbook: Demand Generation
No One Under 50 Has Used a Rolodex (and Most People Over 50 Haven’t Used One Either)
The Reality: Digital research dominates buyer journeys. Whether they like it or not.
With B2B buyers initiating first vendor contact 83% of the time, your customers are researching you and your competitors online and constantly evaluating their options, regardless of historical relationships.
The Playbook: Demand Capture
You Must Make Sales a Believer
The Reality: If sales doesn’t value marketing, you are just doing arts and crafts.
When B2B buyers engage in approximately 27 interactions before making a purchase decision, your marketing work cannot stop at lead generation. Sales and marketing must function as a unified revenue team.
The Playbook: Sales Acceleration
Brand Credibility ≫ Creativity
The Reality: Your prospects aren’t looking for clever brands – they’re looking for low-risk brands.
In a world where 70% of buyers agree that the risk of making a poor decision has increased as solutions become more complex, your credibility is your most valuable marketing asset. While 87% of decision-makers say branding influences purchasing decisions, that brand must convey expertise, not just aesthetics.
The Playbook: Performance Branding
Product Knowledge is Non-Negotiable
The Reality: Industrial and manufacturing B2B buyers are a tough crowd.
Marketing executed with only a superficial understanding can either attract the wrong audience or act as a counter-signal to potential buyers, strengthening pre-existing resistances, degrading credibility, and ultimately lowering your standing against competitors.
The Playbook: Marketing Intelligence
No One Cares About Marketing (Except Other Marketers)
The Reality: Executives don’t care about impressions – they care about impact.
C-levels don’t want to hear about impressions, engagement rates, or brand awareness. They want to hear about business outcomes. That’s why companies with mature acquisition strategies see 36% revenue growth compared to just 17% for those with low maturity approaches.
The Playbook: Data & MarTech
The Competitive Edge Your Electronics Manufacturing Business Needs is Just One Click Away…
We’re the biggest industrial and manufacturing marketing agency in the space for a reason. Your due diligence process isn’t complete without consulting us!
Hear why our clients love our proposals
Frequently Asked Questions
How Do You Market to Engineers and Technical Buyers in the Electronics Manufacturing Space?
Marketing to engineers and technical decision-makers requires a fundamentally different approach than consumer marketing. These professionals value detailed specifications, technical accuracy, and demonstrable expertise. Our strategy may involve focusing on creating high-value technical content that addresses specific manufacturing challenges, establishing your capabilities through case studies with measurable outcomes, and targeting highly specific electronics manufacturing industry terms in both organic and paid search. We also leverage industry platforms where engineers actively research solutions, ensuring your brand appears at critical decision points in their research process.
What Digital Marketing Metrics Matter Most for Electronics Manufacturers?
While many digital marketing agencies focus solely on traffic and impressions, we understand that electronics manufacturers need metrics that align with long, complex sales cycles. We track engagement with technical content, time spent on specific pages, document downloads of technical datasheets, and qualified lead submissions. More importantly, we implement tracking systems that follow leads through your sales pipeline, allowing us to optimize marketing efforts based on which channels and content pieces are generating not just leads, but actual revenue opportunities with appropriate sales cycle expectations.
How Do You Handle the Technical Complexity of Our Electronics Manufacturing Processes in Content Creation?
Our content writers have years of experience working with many clients in the electronic manufacturing sector, and they are experts at quickly learning complex manufacturing processes and technical specifications. We begin each engagement with a comprehensive technical onboarding process where we learn the details of your manufacturing capabilities, equipment, quality certifications, and competitive advantages. For highly specialized content, we implement a structured “content engineering” process with your technical team to ensure accuracy. This approach allows us to create content that resonates with technical buyers while accurately representing your manufacturing capabilities accurately and effectively.
Why Do Less Capable Electronics Manufacturers Sometimes Win Projects We Should Have Gotten?
This frustrating scenario typically occurs when superior manufacturing capabilities aren’t effectively communicated during the vendor research phase. Many electronics manufacturers focus exclusively on operational excellence while neglecting the digital presence that influences purchasing decisions. When procurement teams and engineering departments research potential partners, they often encounter competitors who have invested in strategic digital marketing first. These manufacturers appear more prominently in search results, provide more comprehensive technical information, and demonstrate their capabilities more effectively online, creating the perception of superior expertise even when actual manufacturing capabilities may be inferior.
How Do You Help Electronics Manufacturers Avoid Competing Solely on Price?
Price competition typically occurs when buyers can’t distinguish meaningful differences between manufacturing options. We solve this by establishing your facility as distinctly superior before price becomes the primary consideration. Our approach includes creating highly technical content that demonstrates your unique problem-solving capabilities, optimizing your visibility for relevant searches, and developing case studies that showcase outcomes only achievable through advanced manufacturing processes. This positions you as the premium choice that buyers actively seek out rather than evaluate alongside lower-cost alternatives.
JUMP TO SECTION:
- How Do You Market to Engineers and Technical Buyers in the Electronics Manufacturing Space?
- What Digital Marketing Metrics Matter Most for Electronics Manufacturers?
- How Do You Handle the Technical Complexity of Our Electronics Manufacturing Processes in Content Creation?
- Why Do Less Capable Electronics Manufacturers Sometimes Win Projects We Should Have Gotten?
- How Do You Help Electronics Manufacturers Avoid Competing Solely on Price?