Since starting to work with Konstruct, I noticed growth in traffic and rankings prior to the new website’s launch. Following its launch, I saw even greater improvements. Their team created a beautiful website.
Paige Abbott,
Owner, Sana Psychological
Results
+4,150
Organic Search Traffic
68%
Paid Search Traffic
+138%
Search Visibility
Background
As a relatively new private counselling practice, Sana Psychological was struggling to boost search rankings to compete with more established counselling practices in Calgary and area. Sana Psychological initially approached Konstruct Digital because they wanted to generate more leads to their practice through SEO initiatives and Google Ads campaigns.
Strategy
In the beginning, Konstruct exclusively focused on running Google Ads campaigns and optimizing the content on Sana Psychological’s existing website to improve search rankings. While this strategy was effective, our team knew that more could be done to generate leads for this client, so we recommended a website rebuild to boost conversion rates. The new website combines SEO best practices with updated graphic design to further increase lead generation.
How We Did It:
- Technical SEO
- Content optimization
- Google Ads
- Website rebuild