Dented Case Study

How Dented Increased
Local Search Visibility by 834%

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Konstruct Digital has met my expectations in this regard by being on target for deadlines and budgets. Whatever they’ve quoted, they’ve delivered. Additionally, they’re great communicators who always deliver quality work.

Digital Services Coordinator, Dented

Results

834%

search visibility in Saskatoon

177%

search visibility in Alberta

21%

organic search traffic (Y/Y)

Background

Dented started as a local dent repair shop in Calgary, Alberta. Operating in a highly competitive, saturated industry, they struggled to establish local search visibility and rank for high-value local search terms relevant to their business. Dented’s business is highly seasonal and their prospective customers don’t tend to shop around, so they needed to ensure that their business would consistently appear at the top of local search engine results pages for keywords related to dent repair whenever a hail storm strikes.

Additionally, Dented was looking to expand their business into new Canadian cities and Calgary communities and required a solid multi-location SEO strategy to attract local traffic in their new locations. To overcome these challenges, Dented was looking for a trustworthy and reliable multi-location SEO agency that could support all of their SEO needs.

Strategy

It was clear that Dented required a local, hyper-local, and multi-location SEO strategy to meet their goals of growing their business in Calgary and in cities across Canada. Due to the competitive nature of Dented’s business, we knew we needed to target not only the cities they were in but also the communities and regions where they operate. Implementing our local and hyper-local strategies was essential to ensure their prospective customers would find Dented first when looking for dent repair services in their area.

Throughout our partnership, Dented expanded into six new locations. Our SEO team helped implement a multi-location SEO strategy that focused on pushing their new location pages to the top of the SERPs in their new locations.

Today, we continue to support Dented by keeping an eye on competitive changes, advising when their site structure requires updates, and ensuring their website can accommodate future location expansions.

How We Did It:

  • Technical SEO
  • Hyper-local & local SEO
  • Multi-location SEO
  • Google My Business Optimization & Posting