Sana Psychological Case Study
How Sana Psychological Increased Website Leads by 188%
Results
Organic Search Traffic
+4,150
Paid Search Traffic
+68%
Search Visibility
+138%
Background
As a relatively new private counselling practice, Sana Psychological was struggling to boost search rankings to compete with more established counselling practices in Calgary and area. Sana Psychological initially approached Konstruct Digital because they wanted to generate more leads to their practice through SEO initiatives and Google Ads campaigns.
Strategy
In the beginning, Konstruct exclusively focused on running Google Ads campaigns and optimizing the content on Sana Psychological’s existing website to improve search rankings. While this strategy was effective, our team knew that more could be done to generate leads for this client, so we recommended a website rebuild to boost conversion rates. The new website combines SEO best practices with updated graphic design to further increase lead generation.
