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Sana Psychological Case Study

How Sana Psychological Increased Website Leads by 188%

Results

Organic Search Traffic

+4,150

Paid Search Traffic

+68%

Search Visibility

+138%

Sana Psychological

Since starting to work with Konstruct, I noticed growth in traffic and rankings prior to the new website’s launch. Following its launch, I saw even greater improvements. Their team created a beautiful website.

Background

As a relatively new private counselling practice, Sana Psychological was struggling to boost search rankings to compete with more established counselling practices in Calgary and area. Sana Psychological initially approached Konstruct Digital because they wanted to generate more leads to their practice through SEO initiatives and Google Ads campaigns.

STRATEGY

In the beginning, Konstruct exclusively focused on running Google Ads campaigns and optimizing the content on Sana Psychological’s existing website to improve search rankings. While this strategy was effective, our team knew that more could be done to generate leads for this client, so we recommended a website rebuild to boost conversion rates. The new website combines SEO best practices with updated graphic design to further increase lead generation.

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