Track Foot Traffic in Google Analytics

For #TipTuesday this week, we go over how to set up store visits as a conversion goal in Google Analytics 📈 so you can see how your PPC investment equates to more foot traffic in your store! 👣 ⁣

To do this, there are some requirements ⚠️: ⁣
🔸 You must have your Google Ads + Analytics accounts linked. 🔗⁣
🔸 You must have Google My Business listings for 2+ locations. 📍⁣

Here’s how to set it up 🛠️: ⁣
Sign in to your Google Analytics account and select the property that you want to track. 🖱️⁣

Once you’ve selected a property, click on the admin tab on the left. After this, click on “Tracking Info” and “Data Collection”. 📊⁣

Once you’ve clicked this, you should see a message to activate Google Signals! Simply follow the step-by-step instructions on your screen to set it up. 🖥️⁣

Once this is completed, you should be good to go! Sometimes, it takes a few days for the “Store Visits” conversion goal to show up and up to 60 days to start seeing conversions. 😱⁣
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More reason to get it set up ASAP! 🙌⁣