In a recent article, we went over what TikTok is and how it can be leveraged for businesses. Although we did an extensive amount of research about who the app is targeting, the user base, it’s advertising platform, and how it can be used, we wanted to delve deeper into the statistics surrounding TikTok.
After writing the last article, we had a difficult time finding TikTok stats and interesting tidbits of information about the app. Everything about it seems to be thinly spread out over the internet! Because of this, we thought businesses that are considering using the app as a part of their social strategy would benefit from a TikTok stats roundup.
TikTok Growth Statistics
TikTok’s user base has grown at an exponential rate. To give you a bit of a backstory, a Chinese internet technology company called ByteDance initially launched a Chinese version of TikTok called “Douyin” back in 2016.
ByteDance saw a ton of success with their Douyin app in the Chinese domestic market. Looking to expand, they acquired a similar musical app that was available in the North American market called Musical.ly. ByteDance combined the two apps and launched what became the TikTok app globally in 2017.
Fast forward to the present day, TikTok, and it’s sister app Douyin (for the Chinese market only) have been downloaded over a billion times globally. That’s a substantial amount of growth in just three years!
Thanks to the app’s impressive growth, it’s been valued at $78 million USD as of November 2018. How many apps or startups do you know of that are worth tens of millions within the first three years of operations?
Here are some quick facts about how much the app has grown:
- TikTok is available in 75 different languages (Influencer Marketing Hub, 2019)
- The app is now available in 150 global markets (Business of Apps, 2109)
- TikTok had 500 million monthly active users as of June 2018 (SCMP, 2018)
- As of October 2018, the app had 80 million downloads in the US (The Guardian, 2018)
- The app had 40 million downloads in the US as of October 2018 (Mediakix, 2019)
- The app also had 26.5 million active users in the US in October 2018 (Mediakix, 2019)
- As of July 2019, TikTok has over 500,000,000 installs on the Google Play Store. (Google Play, 2019)
- According to Google Play Store statistics, the app was downloaded 9 million times in October 2018 alone. (Google Play, 2019)
- TikTok was downloaded 68 million times in October 2018, making it the world’s third most downloaded application. (Business of Apps, 2019)
- In China, the Douyin app reports an average of 400 million monthly active users, 50% of which use the app daily. (Technode, 2018)
- For contrast, a similar app, Lasso had 15,000 downloads in January, whereas TikTok gained 6.4 million new users. (Medium, 2019) That’s insane!
Those are some pretty impressive figures if you ask us! If you think about this in terms of growth trends, TikTok is growing significantly quicker than similar social video sharing apps like Snapchat and Vine. The app had 130 million downloads during its launch year in 2017 and 660 million downloads in 2018. That is a 407% year over year increase in downloads!
TikTok Demographic Statistics
Given that TikTok has a growing user base and a staggering number of global app downloads, you may be wondering what kind of people are using TikTok and where they’re located.
We’ve done some research and determined the age, location, and a number of other user characteristics about the billion TikTok users that are out there in the world. This will help you gain a better understanding on whether or not TikTok is a good fit for your business.
Some Quick Facts About TikTok’s Demographics:
- Statistics show that 66% of all TikTok users are under the age of 30 (Mediakix, 2019)
- Roughly 43% of TikTok’s user base is located in India (Mediakix, 2019)
- Given that Douyin is used in China, 57% of TikTok users are located outside of China or India (Konstruct, 2019)
- 60% of TikTok’s monthly app users are 16-24 years old (Mediakix, 2019)
- As of October 2018, TikTok has 500 million monthly users (SCMP, 2018)
- TikTok has been downloaded by 1 in 7 mobile users in Thailand (Influencer Marketing Hub, 2019)
- There are 20 million active monthly users in India (Influencer Marketing Hub, 2019)
- 150 million daily active users in China (TechNode, 2018)
- 28.56% of TikTok users, use TikTok daily (Expanded Ramblings, 2019)
- TikTok’s user engagement rate is 29% (Influencer Marketing Hub, 2019)
- TikTok is being used by 2 million more women (8.2 million) than men (6.1 million) (Marketing Charts, 2019)
- 37% of unique app visitors in the US come from a household with a shared income of $100,000 USD or more (Marketing Charts, 2019)
- TikTok is being used by 1 in 8 adults aged 18-24 in the US. (Marketing Charts, 2019)
TikTok User Behaviour Statistics
Now that we know what kind of users are on TikTok, let’s take a look at what they’re doing with the app. User behaviour statistics can tell marketers and business owners how engaging the app is.
Some Quick TikTok User Behaviour Stats:
- 68% of users watch other user’s videos after logging in (Influencer Marketing Hub, 2019)
- 63% of users will like a video after logging in (Influencer Marketing Hub, 2019)
- 63% of users will follow another user after logging in and browsing content (Influencer Marketing Hub, 2019)
- 55% of users will upload a “TikTok” video after logging in (Influencer Marketing Hub, 2019)
- 54% of users will leave a comment on someone else’s video they have watched (Influencer Marketing Hub, 2019)
- 50% of users will share someone else’s video on another social network after watching it (Influencer Marketing Hub, 2019)
- 43% of users have uploaded a “Duet” video (Influencer Marketing Hub, 2019)
- 41% of users have uploaded a “React” video (Influencer Marketing Hub, 2019)
- TikTok users spend an average of 52 minutes per day on the app (Business of Apps, 2019)
- US users open the app an average of eight times per day (Mediakix, 2019)
- The average app session duration is 4.9 minutes compared to 3.1 on Instagram. (Mediakix, 2019)
TikTok Revenue Statistics
In October 2018, TikTok was valued at $75m, earning it the title of the world’s most valuable privately held start-up. Investors led by SoftBank invested a total of $3B in the app’s developer, ByteDance, in October 2018. This shows just how much the perceived value of TikTok is.
In terms of generating revenue, TikTok gives users the ability to make in-app purchases for users to purchase unique stickers, AR effects, and coins for $1.39 each. TikTok also has an advertising platform that will be available globally in the near future. Although the app favours large scale advertisements that may not be realistic for most businesses, they can definitely be a valuable way to generate brand awareness for larger brands looking to target a younger demographic.
To determine how much money TikTok is actually making, we did some research and found some interesting stats!
Some Quick TikTok Revenue Stats:
- TikTok makes an estimated $1.4 million per month (Influencer Marketing Hub, 2019)
- 42% of its earnings come from the US (Influencer Marketing Hub, 2019)
- In-app purchases increased by 275% from 2017 to 2018 (Influencer Marketing Hub, 2019)
- The 275% increase in in-app purchases netted TikTok $3.5 million (Influencer Marketing Hub, 2019)
- TikTok generated $600m in revenue in the first quarter of 2019 alone. (Marketing Charts, 2019)
TikTok Marketing for Businesses
There are a few ways you can build brand awareness and generate more leads for your business by using a TikTok marketing campaign. There’s paid advertisements, content marketing strategies, and TikTok influencer strategies that you can utilize to gain more brand exposure with TikTok users.
To help you get a sense of how you can leverage a TikTok advertising campaign and grow your business, we’ve compiled some great stats about the cost of TikTok marketing campaigns and how they stack up against other social platforms.
Key Stats about TikTok Advertising and Marketing:
- Brand takeover ads cost anywhere between $50,000 – $100,000 (Digiday, 2019)
- Hashtag Challenges cost brands $150,000 (Adweek, 2019)
- TikTok recommends an additional $100,000 – $200,000 in ad spend within TikTok to promote a hashtag challenge (Adweek, 2019)
- TikTok influencers with 2.5 million followers or more charge around $500-800 per post compared to $100 for every 10,000 followers on Instagram (Telegraph, 2019)
- TikTok launch screen ads are able to send users to your website, an app page in an app store, or promote your hashtag challenge (TikTok, 2019)
- TikTok video ads can also direct users to your website, an app page, or promote your hashtag challenge (TikTok, 2019)
- Brands are able to create branded AR lenses, filters, and stickers for TikTok users to insert into their video content. (TikTok, 2019)
That’s a wrap!
That’s all for now! We’ve searched high and low to create this comprehensive TikTok stats roundup. These are the most recent and relevant statistics that we could find so we could give businesses an opportunity to decide if adding TikTok to their social strategy will be a valuable initiative.
We love TikTok! We know it isn’t going to be something that fits well with every business’ social strategy, but for those looking to generate more brand awareness with Millennials and Gen Z’s, the app can pack a serious punch! If you’re interested in using TikTok for your business and you’re wondering how to get started, we’d be happy to give you some guidance and help you further develop your business’ social media strategy.