“The organization of the project has been impressive.”

Background

Introduce your business and what you do there.
I’m the operations manager at JSI Manufacturing, a company that manufactures lighting control products.

Opportunity / Challenge

What challenge were you trying to address with Konstruct Digital?
We previously didn’t have any marketing strategies in place. Konstruct Digital specializes in B2B sales and marketing, and our company doesn’t sell directly to consumers. Thus, we asked for their help with general marketing and website development.

Solution

What was the scope of their involvement?
Konstruct Digital has redesigned our entire website and our branding guidelines, including colors, fonts, and the designs of our products, materials, promotional materials, and social media. Basically, they’ve done a brand refresh. Although they did a lot of drafts for other logos, we ended up keeping our old logo. The team has also developed our website using WordPress, including front- and backend development and hosting.

Konstruct Digital has also designed our product pages. The team is also developing an SEO strategy for the website, which is being tailored to optimize our SEO. They’ve done in-depth keyword research and given us a lot of feedback on what would work and what wouldn’t. Their team has given us the opportunity to review those keywords internally as well.

What is the team composition?
We have one project manager as our primary contact. We’ve talked to four other members of their team, and other people are working on things for us in the background.

How did you come to work with Konstruct Digital?
We found them through a Google search. What stood out to us was the type of businesses they did marketing for. They were focused on businesses that did the same things we did, so that was in line with the type of products we have.

How much have you invested with them?
We’ve spent between $30,000–$50,000 CAD. Currently, we have a retainer with them for SEO work.

What is the status of this engagement?
We started working together around August 2024, and the relationship is ongoing.

Results & Feedback

What evidence can you share that demonstrates the impact of the engagement?
We’ve been super happy with the quality of Konstruct Digital’s work. If we look at it strictly from an analytics perspective, we’ve had significantly more website traffic. In some cases, we’ve gone from zero traffic to hundreds of hits. We’re finally seeing the payoff in terms of increased traffic.

We’ve also received a lot of good customer feedback about how our website looks updated. We’re getting a couple of new leads a week on inquiries for dealers, which is generating continued revenue. Now that we’re focusing on the SEO, we expect to see a lot more great results moving forward.

How did Konstruct Digital perform from a project management standpoint?
They’ve been very transparent about the timelines and their process, which includes letting us know about potential delays. If I ask multiple times for a hard deadline, they’ve always been able to provide it. They’ve been awesome at meeting deadlines and staying on budget.

Konstruct Digital uses Fathom AI to send meeting recaps for every one of our meetings so that we can see exactly what we talked about. They also send a follow-up email with the action items and next steps. Additionally, they send a weekly update via email. The team also uses Google Drive to share content for us to review.

Are there any employees from the service provider’s team that you would like to give a shout-out to in this review?
Our project manager has been awesome. She’s very responsive and has worked on a few things outside of the normal scope of what we discussed. She’s gone above and beyond and answered every question we’ve had.

What did you find most impressive about them?
The organization of the project has been impressive. There are a lot of moving pieces, but Konstruct Digital has made it very easy for us. They’ve taken our team, which has had limited exposure to digital marketing, and worked with us in a way that makes sense for us.

Are there any areas they could improve?
It would be nice if there was a direct way to view the project management software. They send us a really good analytics dashboard, but it would be helpful if we had something like that to view the whole project.

Do you have any advice for potential customers?
Define the scope of the project upfront and clearly so you know exactly what you’re getting. We were trying to sort through the website and the marketing at the same time, but we learned that they were completely separate projects. Approach them a little differently from a planning perspective to get the most out of them. Moreover, be prepared on your end and give them the information they need. The more background and data they have to work with, the more effective they can be.