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DMG::EVENTS CASE STUDY
How Konstruct helped dmg::events increase average monthly YouTube views by 140%
Results
YouTube Views Driven by Organic Search
+400%
Page Views of Repurposed Video Content
+3500
YouTube Subscribers
+78%
Background
dmg::events is a global events company that delivers 80+ exhibitions yearly across a wide range of industries. The company has been working with Konstruct since 2019 to enhance the digital presence of the Global Energy Show, North America’s leading energy event, through SEO and PPC campaigns. At the same time, their internal marketing team was working on a YouTube video campaign to promote the Global Energy Show via interviews with industry experts. When dmg::events was looking for ways to maximize the ROI of its Global Energy Show YouTube videos, Konstruct was the obvious partner due to our long-standing relationship and history of driving successful outcomes for the event.
STRATEGY
Our strategy involved promoting the Global Energy Show’s YouTube videos via ads and optimizing the video titles and descriptions to target high-value keywords. These initiatives helped boost video views on the YouTube platform and grow the Global Energy Show’s subscribers. We also repurposed the videos into articles by optimizing the video transcripts, which helped to drive more relevant top-of-funnel traffic to the Global Energy Show website.
