“Put your faith in them. They won’t let you down.”

Background

Introduce your business and what you do there.
I am the owner and CEO of Chamco, which provides pump and air compressor solutions to Canada, the United States, and internationally.

Opportunity / Challenge

What challenge were you trying to address with Konstruct Digital?
Our company has been around for almost 60 years, and we sometimes felt like we were our industry’s best-kept secret. The clients that we do business with are familiar and happy with the work we do, but we decided that we needed to market ourselves more. We retained Konstruct Digital on an ongoing basis, and they act as our full-time marketing team. Their responsibilities have centered on communications, awareness, branding, and CRM issues.

Solution

What was the scope of their involvement?
Konstruct Digital’s first responsibility was to add custom features to an off-the-shelf CRM system. They worked in tandem with our operations and sales teams and the original CRM supplier to implement new code so that the product met our needs. Once complete, Konstruct Digital visited each of our branch offices to hold training programs with each of our sales teams and branch managers so that they learned how to use the new CRM. Our company has sometimes been a bit resistant to technological changes, but Konstruct Digital helped to demonstrate the benefits of using the new system.

Once the CRM was in place, our attention turned to making visual upgrades to our old website. Konstruct Digital modernized and rebranded the site and made it more navigable. The changes make our website more client-friendly in that they can now find products more easily. Additionally, Konstruct Digital set up a monthly newsletter to inform all employees on company happenings and a quarterly newsletter to provide clients with news relevant for them.

From a branding standpoint, Konstruct Digital made strategic design updates to our business cards, marketing collateral, trade show materials, and service vehicles. Finally, they devised a LinkedIn campaign that featured our employees’ pictures and job descriptions, which helped to increase our followers on the platform.

What is the team composition?
Our primary contacts are Matt and Amanda (Partners, Konstruct Digital), but there are several others behind the scenes, as well.

How did you come to work with Konstruct Digital?
I had worked with members of their team in the past, and when we secured the new CRM system, I asked them if they could assist. They said yes and were proactive in finding other ways to help.

How much have you invested with them?
We’ve spent about $100,000 CAD (approximately $74,300 USD) to this point.

What is the status of this engagement?
Our engagement began in January 2018 and remains ongoing.

Results & Feedback

What evidence can you share that demonstrates the impact of the engagement?
Since the implementation of our latest website upgrades, our online traffic has increased immensely, and we receive more leads and inquiries from the website, as well.

How did Konstruct Digital perform from a project management standpoint?
They have been prepared for all meetings, including providing meeting agendas and follow-up documents with minutes from our discussions. We coordinate all tasks using Microsoft Project.

What did you find most impressive about them?
At the start of this engagement, Konstruct Digital didn’t have much experience with our industry, but they have proven to be quick learners. I’ve been an engineer for 40 years, and now I sometimes think they know more than I do.

Additionally, I grew up in a bit of a different era, so the concepts of digital marketing and social media don’t come naturally to me, but they’ve been able to demonstrate the value to me and help me understand them. They’ve taken a common-sense approach to our project—not making it too technical so that I can still understand it.

Are there any areas they could improve?
No, they’ve been great to work with. I can’t say a bad thing about them.

Do you have any advice for potential customers?
Define your requirements and put a plan together with them. Put your faith in them. They won’t let you down.