How Proterial Cable America increased non-branded clicks by 147%
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- B2B Digital Marketing
- Industrial Digital Marketing Agency
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- Well Drilling Digital Marketing
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- B2B Digital Marketing
- Industrial Digital Marketing Agency
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- B2B SaaS Digital Marketing
- Enterprise Digital Marketing
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- B2B Logistics Digital Marketing
- Oil and Gas Digital Marketing
- Medical Equipment Digital Marketing
- Contract Manufacturing Digital Marketing
- Equipment Manufacturing Digital Marketing
- Agriculture Digital Marketing
- Mining Digital Marketing
- Petrochemical Digital Marketing
- Industrial IoT Digital Marketing
- Aerospace Manufacturing Digital Marketing
- Electronics Manufacturing Digital Marketing
- Metal Fabricator Digital Marketing
- Well Drilling Digital Marketing
- Building Material Supplier Digital Marketing
- Food Manufacturing Digital Marketing
- Fire Protection Digital Marketing
How AbeTech increased organic visibility by 485%
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- Who We Are
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How Proterial Cable America increased non-branded clicks by 147%
Google Ads Agency
We’re the Google Ads Management Agency That Optimizes for Revenue, Not Vanity Metrics
Other Google Ads management agencies build accounts around keyword volume and cost-per-click benchmarks. We build them around your ideal customer, starting with how your specific buyers search when they’re actively evaluating vendors, and structuring every campaign to drive a qualified pipeline, not just clicks.
The issue is that most Google Ads management companies optimize for what’s easy to measure: click volume and impression share, without any filter for whether those leads are worth your sales team’s time. A niche industrial supplier does not need 200 clicks per month to its homepage; it needs 12 qualified conversations with the procurement leads and operations managers who actually have the budget and authority to buy.
Konstruct is a Google Ads management company focused entirely on the outcomes your revenue team actually cares about. That means keyword strategies mapped to your actual ICP rather than search volume, negative keyword architecture that filters out non-buyer traffic, and bidding strategies calibrated against CRM-qualified conversion signals so Google is optimizing toward the leads that matter, not the ones that are easiest to track. We know what a qualified lead looks like in complex B2B sales, and we build each campaign around producing more of them.
Google Ads Management That Actually Moves Pipeline
Hear it from One of Our Clients
Hear it from One of Our Clients
We could tell you we’ve done this a hundred times (and we’re pretty damn good at it), but we’d rather you hear it from the marketers and business owners that see our impact first-hand.
How We Drive Your Revenue Growth
Google Search Ads
Your buyers are searching right now. The question is whether they find you or your competitors.
We build search campaigns from your ICP outward, starting with the specific queries your buyers use when they are genuinely in-market, controlling match types to keep traffic quality high, and allocating budget toward the terms producing a qualified pipeline rather than spreading spend evenly across everything that looks relevant.
Google Display Ads
The search click often goes to the most familiar name, not the most relevant result.
Display advertising reaches the portion of your total addressable market that may not be actively searching, building familiarity with your brand through targeted placements across the web. We develop a results-focused campaign strategy, backed by compelling ad creative with ongoing optimizations to keep performance moving in the right direction.
YouTube Ads
Technical credibility builds faster when buyers can see what you do.
A 30-second pre-roll from an expert speaking directly to an operational challenge lands differently than a display banner, especially in categories where technical authority drives vendor selection. We script, produce, and optimize YouTube campaigns designed to build familiarity with your brand across the decision-making committee.
Google Remarketing Campaigns
The buyer who visited your site and didn’t convert is your warmest audience.
In complex B2B sales, the gap between first visit and purchase decision can span months. Remarketing keeps your brand top of mind during that window, serving targeted ads to buyers who have already shown interest by visiting your site or engaging with your campaigns. We structure remarketing programs around the buyer journey, so the ads they see reflect where they are in the evaluation process.
“It’s funny because I don’t want to recommend them. After all, I want to keep them for myself.”
The Brands That Already Trust Us to Drive Qualified Leads In Complex Sales Cycles.
Leading manufacturer of semi-trailers and truck bodies for freight and logistics companies.
Industrial manufacturer of engineered components and systems for fluid handling.
Global provider of electric motors, power transmission components, and automation solutions.
Specialist in the design and manufacture of high-performance wire and cable products for the medical, automotive, and industrial sectors.
Technology company that develops innovative audio conferencing and visual collaboration solutions for hybrid work and learning environments.
Global manufacturer of highly engineered power transmission and fluid power solutions for diverse industrial and automotive applications.
Strategic consulting firm focused on helping organizations drive business results by transforming their corporate culture.
Premier electronics manufacturing services (EMS) provider offering end-to-end supply chain and assembly solutions.
Life sciences company that develops high-quality biological products and controls for the global diagnostics and vaccination markets.
How We Run Google Ads Programs That Fill Your Pipeline
Step 1: ICP and Search Intent Mapping
Before we write an ad or touch an account, we map the specific buyer roles, decision-making structures, and purchasing journeys that define your ideal customer. That means identifying the queries your buyers actually use when they are evaluating vendors in your category, distinguishing high-intent commercial terms from informational research traffic, and building a full picture of the competitive search landscape your campaigns will operate in.
Step 2: Account Architecture and Campaign Build
Each campaign is purpose-built for a specific buyer segment or product line, with dedicated ad groups that keep quality scores high and ad messaging specific to the intent behind the query. For existing accounts, we run a full audit before rebuilding, identifying what is producing qualified leads, what is wasting budget, and what is structurally broken at the campaign and ad group level.
Step 3: Ad Copy and Creative Development
The ad copy that works in B2B is different from what performs in consumer categories. We write ad copy that speaks to the professional stakes of a purchasing decision, and is written in the language your buyers actually use to describe their problem, not necessarily the language your internal team uses to describe your solution.
Step 4: Controlled Launch and Bidding Strategy
We launch narrow and expand as data accumulates, testing multiple creative angles simultaneously and rotating out underperformers. Bidding strategy and campaign controls are meticulously configured at launch rather than inherited from platform defaults, giving campaigns room to run while keeping spend directed toward the buyer profiles and intent signals established in the architecture phase.
Step 5: Performance-Based Budget Allocation
Once we have performance data, the budget follows it. Campaigns and keywords generating qualified leads at acceptable efficiency get more spend; everything else gets scrutinized, adjusted, or cut. Distributing the budget evenly across campaigns treats your best performers the same as your worst performers, and it is one of the most common structural failures we find when auditing existing accounts.
Step 6: Ongoing Optimization and Reporting
We run a continuous optimization program covering bid adjustments by device, time of day, and geography, alongside ongoing search term analysis to identify new opportunities and eliminate waste. Reporting is designed to give your leadership team a clear picture of what Google Ads is producing in terms they care about, whether that is qualified leads, cost per opportunity, or pipeline contribution.
OUR MARKETING METHODOLOGY
GTR: a Strategic Marketing Framework Built by Industrial Brands for Industrial Brands
GTR: a Strategic Marketing Framework Built by Industrial Brands for Industrial Brands
In 2025, B2B buyers initiated first contact with their chosen vendors 85% of the time. What does this tell us? The traditional outbound sales approach for industrial and manufacturing brands is BROKEN.
We are at a turning point. Brands that evolve now will lead tomorrow’s growth. Those that don’t will either play catch-up or be left behind.
This is why we developed the Go-To-Revenue (GTR) framework. GTR isn’t just another marketing buzzword: it’s a comprehensive digital marketing operating system crafted from our 13 years of executing performance marketing as a leading digital marketing agency for industrial and manufacturing companies across North America.
The 6 Truths of GTR
Important Decisions Are Made by Committees
The Reality: The lone decision-maker is a thing of the past. Marketing needs to be multithreaded to influence hidden buyers.
Enterprise B2B buying groups now include 5-11 stakeholders across multiple departments. Your marketing must address diverse perspectives, pain points, and priorities simultaneously.
The Playbook: Demand Generation
No One Under 50 Has Used a Rolodex (and Most People Over 50 Haven’t Used One Either)
The Reality: Digital research dominates buyer journeys. Whether they like it or not.
With B2B buyers initiating first vendor contact 83% of the time, your prospects are researching you and your competitors online and constantly evaluating their options, regardless of historical relationships. A focused industrial digital marketing agency ensures you influence those decisions early.
The Playbook: Demand Capture
You Must Make Sales a Believer
The Reality: If sales don’t value marketing, you are just doing arts and crafts.
With B2B buyers engaging in approximately 27 interactions before making a purchase decision, your marketing work cannot stop at lead generation. Sales and marketing must operate as a unified revenue team.
The Playbook: Sales Acceleration
Brand Credibility ≫ Creativity
The Reality: Your prospects aren’t looking for clever brands: they’re looking for safe ones.
As solutions become more complex, perceived risk increases. In a world where 70% of buyers agree that the risk of making a poor decision has increased as solutions become more complex, credibility is the most valuable marketing asset. While 87% of decision-makers say branding influences purchasing decisions, that brand must convey expertise, not just aesthetics.
The Playbook: Performance Branding
Product Knowledge is Non-Negotiable
The Reality: Industrial and manufacturing B2B buyers are a tough crowd.
Marketing executed without a real understanding of your business can attract the wrong audience or weaken credibility. This is why working with an experienced industrial digital marketing agency matters.
The Playbook: Marketing Intelligence
No One Cares About Marketing (Except Other Marketers)
The Reality: Executives care about impact, not impressions.
C-levels don’t want to hear about clicks and engagement. They want measurable business outcomes. That’s why companies with mature acquisition strategies see 36% revenue growth, compared to just 17% for those with low-maturity approaches. As a performance-driven Google Ads marketing agency that industrial brands depend on, we focus on revenue influence, not vanity metrics.
The Playbook: Data & MarTech
“We work in a very niche space (B2B) and they were able to understand and deliver great quality content right away.“
Poojitha ReddivariProduct Manager
Google Ads Management for the Most Technical and Complex B2B Markets
As a top Google Ad agency with deep roots in complex B2B sales, we understand the buying dynamics, technical vocabulary, and vendor evaluation criteria that shape how your customers search. Whether you need a Google pay-per-click (PPC) agency for a single product line or a full-funnel program spanning multiple markets, we’ve run it before.
The Best Marketing Decision You’ll Ever Make is Just One Click Away…
The Best Marketing Decision You’ll Ever Make is Just One Click Away…
If your current marketing isn’t accelerating pipeline or supporting sales, it’s not working.
Request a proposal, and we will break down where your revenue engine is leaking and exactly how we’d fix it.
Hear why our clients love our proposals
Frequently Asked Questions
How do Google Ads actually work in a complex B2B sale where the buying cycle spans months?
Google Search Ads in a complex B2B sale function differently from how most agencies are set up to run them. The channel is a demand capture tool; it reaches the fraction of your total addressable market that is actively searching right now, which in most B2B categories is a small, high-intent audience rather than a broad one. The strategic implication of a months-long buying cycle is that the search click is the beginning of a sales process, not a transaction, and the person clicking in week one may not be the person signing in month nine. That changes how qualifications need to work at the campaign level.
The best Google Ads agencies for B2B companies build campaigns around the specific queries that indicate genuine purchase intent from buyers who match your ICP, prioritizing quality over volume from day one. A well-structured B2B search program would rather generate ten qualified conversations a month than a hundred leads that exhaust your sales team before a single deal advances.
We’re already running Google Ads internally. Why would we bring in a Google Ads marketing agency?
The common scenario we see: a competent marketing team with existing Google Ads campaigns that perform reasonably well by platform metrics, but with murky pipeline attribution and a sales team skeptical of lead quality. The internal team is managing what they can see, but the structural decisions made when the account was first built, around match types, campaign architecture, and landing page alignment, are limiting the ceiling.
A specialized Google PPC agency brings both a diagnostic lens to identify what’s actually constraining performance and implementation expertise to restructure it without disrupting what’s working.
Does Konstruct work with companies that already have a Google Ads account, or do you prefer to build from scratch?
Both, and the starting point does not change the rigor of the approach. For companies with an existing account, we run a full audit before doing anything: reviewing campaign structure, match type distribution, conversion tracking accuracy, bidding strategy configuration, search term reports, and CRM attribution. Most accounts we inherit have at least one structural issue quietly wasting budget, whether that’s broad match domination, conversion tracking configured against the wrong actions, or budget distributed evenly regardless of which campaigns are actually working.
For companies starting from scratch, we handle the full build: ICP and intent mapping, account architecture, ad copy, conversion tracking setup, landing page development, and ongoing management. Whether you’re handing over a mature account or starting from zero, the first priority is the same: establish clean data, align the campaign structure with your ICP, and build a foundation where every optimization decision that follows is grounded in reliable signals.
Does Konstruct manage Google Ads campaigns for B2B companies operating internationally or across multiple regions?
Yes. B2B companies targeting buyers across multiple countries face challenges in Google Ads that don’t exist in single-market campaigns: geo-targeting configuration, culture-specific ad copy, and conversion tracking across different locales and time zones.
As an experienced international Google Ads agency, we know that the right structural approach to a multi-market campaign depends on the specifics of your business rather than a formula. Some clients benefit from fully separate campaign structures by market, with distinct keyword sets, bid strategies, and ad copy. Others are better served by a consolidated structure with geo-targeting and bid adjustments, particularly in lower-volume markets where independent conversion data would not generate enough to optimize effectively. We evaluate those tradeoffs before making structural recommendations, so the architecture reflects your actual commercial objectives rather than a default geographic split.
How does Google Ads fit alongside our SEO strategy? Do we need both?
They solve different parts of the same problem on different timelines. SEO builds organic search presence over months and years, compounding in value as content and authority accumulate. Google Ads buys immediate visibility for buyers who are searching right now. For B2B companies with high deal values, the case for running both is strong: SEO captures in-market buyers over time without per-click cost, while Google Ads intercepts in-market buyers immediately and provides fast feedback on which messaging converts. The key difference in durability is worth understanding clearly: stop paying for Google Ads, and the traffic disappears the same day. Stop investing in SEO, and the traffic decays slowly. Most clients run Google Ads as the fast-moving demand-capture layer, while SEO builds long-term organic equity, and the two compound when run together.
Jump to Section:
- How do Google Ads actually work in a complex B2B sale where the buying cycle spans months?
- We’re already running Google Ads internally. Why would we bring in a Google Ads marketing agency?
- Does Konstruct work with companies that already have a Google Ads account, or do you prefer to build from scratch?
- Does Konstruct manage Google Ads campaigns for B2B companies operating internationally or across multiple regions?
- How does Google Ads fit alongside our SEO strategy? Do we need both?