How Proterial Cable America increased non-branded clicks by 147%
Well Drilling Marketing
Keep Your Rigs Running with a Full Project Pipeline
Your equipment costs too much to sit idle. We help well-drilling contractors book the high-value contracts that keep crews deployed—from energy exploration to water resource development.
You operate in a world where project values range from $50K water wells to multi-million dollar oil and gas programs. Where clients include everyone from municipalities and agricultural operations to energy majors and mining companies. Where technical expertise, safety records, and equipment capabilities matter more than price.
At Konstruct, we develop marketing strategies for drilling contractors who work across water, oil, gas, geothermal, and mineral exploration. We understand the difference between marketing to landmen versus procurement officers, why environmental compliance certifications matter in your messaging, and how to position your company for the contract types that actually make sense for your fleet.
Whether you’re targeting energy companies for horizontal drilling programs, positioning for municipal water infrastructure projects, or reaching agricultural operations that need irrigation wells, we build campaigns that connect with decision-makers who control serious budgets.
Marketing That Understands the Ground Beneath Your Business
Hear it from One of Our Clients
Complex businesses in complex industries with complex, multi-stakholder buying groups are our bread and butter. But don’t just take it from us. Hear it from an industrial client who has seen our work firsthand.
How We Drive Your Revenue Growth
Paid Media
Generate pipeline, not just clicks.
We build targeted campaigns that reach decision-makers at every stage—from cold prospects discovering their problems to warm audiences comparing solutions, turning ad spend into qualified opportunities that close.
Learn about our B2B paid media services
SEO
Capture buyers at every stage.
We ensure you dominate search results when prospects are actively looking for solutions. Our strategic optimization and content capture high-intent traffic and convert browsers into buyers.
Learn more about SEO for manufacturers
Content Marketing
Build trust and drive decisions.
We create content that builds credibility with buying committees and gives your sales team the assets they need. From awareness-building thought leadership to deal-closing case studies, our content moves prospects forward.
Learn about our B2B content marketing services
Generative Engine Optimization
Show up wherever your prospects search.
We increase your brand visibility across platforms like ChatGPT, Google AI mode, Perplexity, and Copilot, ensuring your brand shows up first and favorably wherever prospects do research.
Learn about our generative engine optimization services
“It’s funny because I don’t want to recommend them. After all, I want to keep them for myself.”
The Industrial Brands That Already Trust Us to Drive Qualified Leads in Complex Sales Cycles.
Industrial manufacturer of engineered components and systems for fluid handling.
Global provider of electric motors, power transmission components, and automation solutions.
Leading manufacturer of semi-trailers and truck bodies for freight and logistics companies.
Supplier of cooling towers and thermal management solutions for industrial and HVAC applications.
Distributor and manufacturer of chemicals, parts, and equipment for the drilling and energy industries.
Producer of advanced cable, medical extrusion, and automotive hose solutions (formerly Hitachi Cable America)
Provider of custom compressed air and pump systems for industrial and municipal clients.
Electronics manufacturing services (EMS) provider specializing in complex assemblies and turnkey solutions.
Diversified manufacturer and supplier of wood, packaging, and construction products.
Manufacturer of industrial and commercial lighting controls.
Provider of industrial compressor and pump solutions, offering OEM parts, expert repair services, and engineered systems.
Manufacturer of hot melt dispensing equipment and custom automation systems.
Developer of rapid PCB prototyping hardware for electronics engineers and designers.
Medical device manufacturer offering product development, contract manufacturing and proprietary technology.
Manufacturer of advanced automated wash systems for heavy-duty vehicles and industrial applications.
A leading systems integrator specializing in tailored data capture and industrial automation solutions.
“Konstruct’s unique experience in the B2B industrial area and excellent customer service were impressive.”
Poojitha Reddivari Product Manager
OUR MARKETING METHODOLOGY
GTR: a Strategic Marketing Framework Built by Industrial Brands for Industrial Brands
In 2025, B2B buyers initiated first contact with their chosen vendors 85% of the time. What does this mean? It means that the traditional outbound sales approach for industrial and manufacturing brands is BROKEN. We are at an inflection point, and the brands that adapt today will be the growth leaders tomorrow. Those that don’t will either play catchup or be left behind.
This is why we created the Go-To-Revenue (GTR) framework. GTR isn’t just another marketing buzzword – it’s a comprehensive digital marketing operating system crafted from our 13 years of executing performance marketing for industrial and manufacturing brands throughout North America.
The 6 Truths of GTR
Important Decisions Are Made by Committees
The Reality: The lone decision-maker is extinct. Marketing needs to be multithreaded to impact hidden buyers.
Enterprise B2B buying groups now consist of 5-11 stakeholders representing upwards of 5 distinct business functions. Your marketing must address multiple perspectives, pain points, and priorities simultaneously.
The Playbook: Demand Generation
No One Under 50 Has Used a Rolodex (and Most People Over 50 Haven’t Used One Either)
The Reality: Digital research dominates buyer journeys. Whether they like it or not.
With B2B buyers initiating first vendor contact 83% of the time, your customers are researching you and your competitors online and constantly evaluating their options, regardless of historical relationships.
The Playbook: Demand Capture
You Must Make Sales a Believer
The Reality: If sales doesn’t value marketing, you are just doing arts and crafts.
When B2B buyers engage in approximately 27 interactions before making a purchase decision, your marketing work cannot stop at lead generation. Sales and marketing must function as a unified revenue team.
The Playbook: Sales Acceleration
Brand Credibility ≫ Creativity
The Reality: Your prospects aren’t looking for clever brands – they’re looking for low-risk brands.
In a world where 70% of buyers agree that the risk of making a poor decision has increased as solutions become more complex, your credibility is your most valuable marketing asset. While 87% of decision-makers say branding influences purchasing decisions, that brand must convey expertise, not just aesthetics.
The Playbook: Performance Branding
Product Knowledge is Non-Negotiable
The Reality: Industrial and manufacturing B2B buyers are a tough crowd.
Marketing executed with only a superficial understanding can either attract the wrong audience or act as a counter-signal to potential buyers, strengthening pre-existing resistances, degrading credibility, and ultimately lowering your standing against competitors.
The Playbook: Marketing Intelligence
No One Cares About Marketing (Except Other Marketers)
The Reality: Executives don’t care about impressions – they care about impact.
C-levels don’t want to hear about impressions, engagement rates, or brand awareness. They want to hear about business outcomes. That’s why companies with mature acquisition strategies see 36% revenue growth compared to just 17% for those with low maturity approaches.
The Playbook: Data & MarTech
The Smartest Move for Your Well Drilling Business is One Click Away…
We’re the biggest industrial marketing agency in the space for a reason. Your due diligence process isn’t complete without consulting us!
Hear why our clients love our proposals
Frequently Asked Questions
How Do Well-Drilling Contractors Generate Qualified Commercial Leads?
Commercial and industrial drilling contracts rarely come from cold outreach. Decision-makers research contractors extensively before making contact, evaluating technical capabilities, safety records, equipment specifications, and past project experience. Effective lead generation requires positioning your company where these stakeholders conduct research—through SEO targeting industry-specific search terms, technical content that demonstrates expertise across different formations and applications, and digital presence on platforms where engineers and project managers look for contractors. Account-based marketing can also be effective for targeting specific energy companies or engineering firms.
What Differentiates Successful Well-Drilling Marketing?
The drilling industry is highly technical and relationship-driven, but those relationships increasingly start with digital research. Successful marketing showcases specific technical capabilities (depth ranges, formation experience, drilling methods, equipment specifications) rather than generic service descriptions. It emphasizes verifiable credentials like safety ratings, certifications, insurance coverage, and completed project portfolios. It also addresses the geographic and geological expertise that clients care about. A contractor with extensive experience in shale formations markets differently than one specializing in challenging coastal aquifer drilling. The companies winning contracts are those that make their specific expertise immediately clear to researching decision-makers.
How Important is Digital Marketing for Well-Drilling Companies Compared to Traditional Networking?
While relationships and industry connections remain critical in the drilling sector, digital marketing has become essential for staying competitive. Most procurement processes now begin with online research before any personal outreach occurs. Engineering firms, energy companies, and municipalities research contractors digitally before issuing RFPs or making contact. Digital marketing doesn’t replace your industry relationships; it ensures you’re discoverable when new decision-makers enter organizations, when clients expand into new regions, or when existing contacts move to different companies. The most successful drilling contractors combine strong industry relationships with robust digital presence.
How Do You Measure ROI on Marketing for Well Drilling Companies?
Drilling contracts are high-value with long sales cycles, making ROI measurement different from typical service businesses. Track leading indicators like RFP invitations, qualified consultation requests, and website engagement from target companies, not just total traffic. Use CRM integration to follow which marketing channels influenced closed contracts, even if months passed between the first contact and the project award. Attribution often requires tracking initial touchpoints. Did they find you through a search, a technical article, or a trade publication ad?
Most drilling contractors find that even one additional mid-size contract per year justifies their entire annual marketing investment.
How Can Drilling Contractors Market During Industry Downturns?
Economic cycles heavily impact drilling demand, especially in oil and gas. During downturns, maintain marketing presence to capture increased market share while competitors cut budgets. Diversify messaging across water, geothermal, environmental, and monitoring well markets that may be more stable. Position your company for upcoming recovery by staying visible so you’re top-of-mind when projects resume. Use slower periods to improve digital infrastructure so you’re positioned strongly when the market rebounds. Companies that maintain marketing through downturns typically recover faster and stronger than those that go dark.
JUMP TO SECTION:
- How Do Well-Drilling Contractors Generate Qualified Commercial Leads?
- What Differentiates Successful Well-Drilling Marketing?
- How Important is Digital Marketing for Well-Drilling Companies Compared to Traditional Networking?
- How Do You Measure ROI on Marketing for Well Drilling Companies?
- How Can Drilling Contractors Market During Industry Downturns?