How Proterial Cable America increased non-branded clicks by 147%
Manufacturing Marketing Agency
Helping Manufacturing Brands Power Real Revenue Growth
Growth-focused manufacturers turn to us to keep their sales teams busy with qualified leads and their marketing tied to real revenue. It’s time to invest in serious marketing that makes a real impact.
Your manufacturing business doesn’t need marketing fluff. You need an agency that understands how manufacturing brands actually win business.
We understand the manufacturing world: multi-million dollar capital equipment purchases, rigorous vendor qualification processes, and buying committees that include everyone from design engineers to CFOs. Our campaigns are built around these realities, not generic B2B playbooks that ignore how manufacturing actually operates.
When plant managers are researching solutions, procurement teams are evaluating suppliers, and engineering teams are writing specifications, we make sure your company is the one they find, remember, trust and ultimately choose.
Deep Manufacturing Expertise That Generic Agencies Can’t Match
Hear it from One of Our Clients
You don’t have to take our word for it. One of our manufacturing clients shares how we helped them drive $1 million in quoting activity from a single campaign.
How We Drive Your Revenue Growth
Paid Media
Generate pipeline, not just clicks.
We build targeted campaigns that reach decision-makers at every stage—from cold prospects discovering their problems to warm audiences comparing solutions, turning ad spend into qualified opportunities that close.
Learn about our B2B paid media services
SEO
Capture buyers at every stage.
We ensure you dominate search results when prospects are actively looking for solutions. Our strategic optimization and content capture high-intent traffic and convert browsers into buyers.
Learn more about SEO for manufacturers
Content Marketing
Build trust and drive decisions.
We create content that builds credibility with buying committees and gives your sales team the assets they need. From awareness-building thought leadership to deal-closing case studies, our content moves prospects forward.
Learn about our B2B content marketing services
Generative Engine Optimization
Show up wherever your prospects search.
We increase your brand visibility across platforms like ChatGPT, Google AI mode, Perplexity, and Copilot, ensuring your brand shows up first and favorably wherever prospects do research.
Learn about our generative engine optimization services
“If they’re a direct competitor of ours, I wouldn’t tell them about Konstruct at all. Gotta hold my competitive edge.”
Industrial & Manufacturing Brands Who Already Trust Us to Drive Qualified Leads in Complex Sales Cycles.
Industrial manufacturer of engineered components and systems for fluid handling.
Global provider of electric motors, power transmission components, and automation solutions.
Leading manufacturer of semi-trailers and truck bodies for freight and logistics companies.
Supplier of cooling towers and thermal management solutions for industrial and HVAC applications.
Distributor and manufacturer of chemicals, parts, and equipment for the drilling and energy industries.
Producer of advanced cable, medical extrusion, and automotive hose solutions (formerly Hitachi Cable America)
Provider of custom compressed air and pump systems for industrial and municipal clients.
Electronics manufacturing services (EMS) provider specializing in complex assemblies and turnkey solutions.
Diversified manufacturer and supplier of wood, packaging, and construction products.
Manufacturer of industrial and commercial lighting controls.
Provider of industrial compressor and pump solutions, offering OEM parts, expert repair services, and engineered systems.
Manufacturer of hot melt dispensing equipment and custom automation systems.
Developer of rapid PCB prototyping hardware for electronics engineers and designers.
Medical device manufacturer offering product development, contract manufacturing and proprietary technology.
Manufacturer of advanced automated wash systems for heavy-duty vehicles and industrial applications.
A leading systems integrator specializing in tailored data capture and industrial automation solutions.
“Konstruct’s unique experience in the B2B industrial area and excellent customer service were impressive.”
Poojitha Reddivari Product Manager
OUR MARKETING METHODOLOGY
GTR: a Strategic Marketing Framework Built by Industrial Brands for Industrial Brands
In 2025, B2B buyers initiated first contact with their chosen vendors 85% of the time. What does this mean? It means that the traditional outbound sales approach for industrial and manufacturing brands is BROKEN. We are at an inflection point, and the brands that adapt today will be the growth leaders tomorrow. Those that don’t will either play catchup or be left behind.
This is why we created the Go-To-Revenue (GTR) framework. GTR isn’t just another marketing buzzword – it’s a comprehensive digital marketing operating system crafted from our 13 years of executing performance marketing for industrial and manufacturing brands throughout North America.
The 6 Truths of GTR
Important Decisions Are Made by Committees
The Reality: The lone decision-maker is extinct. Marketing needs to be multithreaded to impact hidden buyers.
Enterprise B2B buying groups now consist of 5-11 stakeholders representing upwards of 5 distinct business functions. Your marketing must address multiple perspectives, pain points, and priorities simultaneously.
The Playbook: Demand Generation
No One Under 50 Has Used a Rolodex (and Most People Over 50 Haven’t Used One Either)
The Reality: Digital research dominates buyer journeys. Whether they like it or not.
With B2B buyers initiating first vendor contact 83% of the time, your customers are researching you and your competitors online and constantly evaluating their options, regardless of historical relationships.
The Playbook: Demand Capture
You Must Make Sales a Believer
The Reality: If sales doesn’t value marketing, you are just doing arts and crafts.
When B2B buyers engage in approximately 27 interactions before making a purchase decision, your marketing work cannot stop at lead generation. Sales and marketing must function as a unified revenue team.
The Playbook: Sales Acceleration
Brand Credibility ≫ Creativity
The Reality: Your prospects aren’t looking for clever brands – they’re looking for low-risk brands.
In a world where 70% of buyers agree that the risk of making a poor decision has increased as solutions become more complex, your credibility is your most valuable marketing asset. While 87% of decision-makers say branding influences purchasing decisions, that brand must convey expertise, not just aesthetics.
The Playbook: Performance Branding
Product Knowledge is Non-Negotiable
The Reality: Industrial and manufacturing B2B buyers are a tough crowd.
Marketing executed with only a superficial understanding can either attract the wrong audience or act as a counter-signal to potential buyers, strengthening pre-existing resistances, degrading credibility, and ultimately lowering your standing against competitors.
The Playbook: Marketing Intelligence
No One Cares About Marketing (Except Other Marketers)
The Reality: Executives don’t care about impressions – they care about impact.
C-levels don’t want to hear about impressions, engagement rates, or brand awareness. They want to hear about business outcomes. That’s why companies with mature acquisition strategies see 36% revenue growth compared to just 17% for those with low maturity approaches.
The Playbook: Data & MarTech
Your Manufacturing Marketing Transformation is One Conversation Away…
We’re the biggest manufacturing and industrial marketing agency in the space for a reason. Your due diligence process isn’t complete without consulting us!
Hear why our clients love our proposals
Frequently Asked Questions
Why Do Manufacturing Companies Need Specialized Marketing Agencies?
Manufacturing purchases are fundamentally different from other B2B buying processes. Your customers make calculated investments in equipment and solutions that will impact their operations for years or decades. They require detailed technical specifications, compliance documentation, and extensive vendor evaluation processes. Generic marketing agencies simply don’t understand these unique requirements or how to create campaigns that support such complex sales cycles.
How Do You Market to Manufacturing Buyers Differently from Other B2B Buyers?
Manufacturing buyers are typically more technical, more risk-averse, and operate with longer evaluation timelines. They often need to justify purchases to multiple stakeholders including operations, engineering, finance, and executive teams. They’re researching total cost of ownership, regulatory compliance, and long-term reliability—not just features and pricing. Our marketing strategies account for these unique characteristics.
Do You Work with All Types of Manufacturing Companies?
Yes, we work across the entire manufacturing spectrum—from precision component manufacturers and industrial equipment producers to custom fabricators and automation companies. Our vast experience spans discrete manufacturing, process manufacturing, and everything in between. What matters most is your commitment to growth.
How Do You Measure ROI for Manufacturing Marketing Campaigns?
We believe in revenue-focused marketing programs, which is why we track the manufacturing-specific metrics that matter:
- Qualified lead generation
- Sales cycle acceleration
- Cost per manufacturing lead
- Customer acquisition cost
- Revenue attribution.
Our reporting shows clear connections between marketing activities and manufacturing sales results.
How Do You Target the Right Manufacturing Prospects?
We use a combination of industry-specific keyword targeting, account-based marketing for key prospects, and content strategies that attract different stakeholders in the buying process. Our multi-stakeholder full-funnel approach ensures we’re visible throughout their entire evaluation process.
What’s the Biggest Mistake Manufacturing Companies Make with Their Marketing?
The biggest mistake is trying to apply generic (often SaaS-based) B2B marketing tactics to manufacturing sales cycles. Many agencies specialize in SaaS marketing because it’s “sexy,” and they will try to apply that expertise to marketing your manufacturing business. It doesn’t work. That’s why we’ve developed a proprietary go-to-revenue framework specifically for the nuances of industrial and manufacturing businesses.
JUMP TO SECTION:
- Why Do Manufacturing Companies Need Specialized Marketing Agencies?
- How Do You Market to Manufacturing Buyers Differently from Other B2B Buyers?
- Do You Work with All Types of Manufacturing Companies?
- How Do You Measure ROI for Manufacturing Marketing Campaigns?
- How Do You Target the Right Manufacturing Prospects?
- What’s the Biggest Mistake Manufacturing Companies Make with Their Marketing?