The results are in! β The most popular social media platform in 2021 is… YouTube! Are you surprised? π€ Let us know your favourite social media platform in the comments belowπ
The Pew Research Center recently conducted a study on social media usage trends in 2021. Here are the most interesting findings from their research:
1οΈβ£ 7/10 Americans use at least one form of social media π±
2οΈβ£ YouTube and Facebook continue to dominate the social media landscape πͺ
3οΈβ£ YouTube & Reddit are the only two platforms that saw significant growth since 2019 π
4οΈβ£ Instagram, Snapchat & TikTok have an especially strong following among young adults β Instagram (71%), Snapchat (65%), TikTok (50%) π€©
5οΈβ£ The majority of Facebook, Snapchat, and Instagram users visit these platforms every day π
So, why should you care? As a brand, it’s important that you’re showing up consistently on the platforms that your target audience uses most! This will ensure that you get the most value out of your social media marketing investments.
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