Content Marketing

25 Content Creation Tools You NEED in Your Marketing Arsenal

Hannah von Rothkirch

Written by Hannah von Rothkirch

Content & Social Media Specialist @ Konstruct

For content creators, a good content creation tool is like Captain America’s shield or Spider-Man’s web-shooters. Can you survive without it? Maybe. But, does it make you a hero at work? Most definitely! 

Every good content marketer has an arsenal of secret weapons that help them do their jobs faster, better, or more creatively. Without the right digital content creation tools, content marketing can be incredibly time-consuming, tiresome, and sometimes even ineffective.

Have you ever stared at a blank document with no idea where to start? Have you ever spent hours writing a blog post or editing a video only for it to completely flop? Every content creator has been there but the right tools could help you prevent challenges like writer’s block and failed posts in the future.

If your arsenal is looking a little weak, you’re in the right place! In this article, we’re breaking down the top content creation tools to help you through all aspects of the content creation process. This list includes some of our favorite tools that we use here at Konstruct, as well as some industry favorites that we’re keeping an eye on. 

Already know which tools your arsenal needs? Feel free to jump ahead:

Let’s get started! 

Content Ideation Tools 

Every great piece of content starts with a great idea. If you’re struggling to come up with creative content ideas, it’s going to feel pretty much impossible to write or produce engaging content. 

At the same time, you also need to ensure that you are producing relevant content for your audience. If you’re writing or talking about a topic that your audience doesn’t care about, they’re not going to take the time to listen to what you have to say. 

The following content ideation tools could help you revamp your content research and come up with content ideas that are timely, interesting, and relevant for your target audience. 

Answer the Public 

Have you ever stopped to think, “what do people even want to know about my topic?” If not, it’s about time you do! 

Answer the Public is sure to come in clutch whenever you want to dive deep into the minds of your potential customers. This handy tool uses autocomplete data from search engines like Google to provide you with a master list of all the related questions and phrases that people are actively searching. What better way to produce data-driven content ideas than to uncover the phrases that your audience has plugged into Google?

The tool offers both free and paid versions so you can easily test it out before committing to a monthly paid plan. With the free version, you get two free searches each day. 

Price: Basic free plan available. Paid plans start at $79/ month. 

Google Trends

Want to find topics that are trending in your niche? Or do you want to compare two potential topics to decide which one is trending more for your audience? Google Trends is the free tool you need! 

Google Trends displays data such as the interest of the term over time, the interest by subregion, and both the top and rising related topics to give you some more topic ideas. 

Price: Free!

Keyword Research Tools 

So, let’s say you’ve got a killer content idea. What do you do with it? Do you just throw it at the wall and hope it sticks? Hopefully not! 

From written content like blog posts to video content like YouTube videos, it’s important that you target the best search terms for your topic. Sometimes, depending on the type of content, it might even be more effective to start with keyword research before you decide on your content topic. 

There are tons of tools that can give you the data you need to decide which keywords are the best to target with your content. Below are just a few of our favorites. 

SEMrush

Although we put SEMrush in the keyword research section, this all-in-one platform is packed with so many impressive tools that it applies to other categories as well. 

Take content ideation, for example. SEMRush has a great Topic Research tool that allows you to analyze competitor content to get killer ideas for your own content marketing efforts. The tool provides you with related keywords, headlines, questions, and searches that can really help to get your creative juices flowing. 

SEMRush also has a pretty good on-page SEO tool called the SEO Content Template. However, we’ll discuss some even better alternatives in the following section.  

The reason we’ve put SEMRush under the keyword research tools section is due to the platform’s most impressive feature, the Keyword Magic Tool. This tool is an easy way to do keyword research because it provides you with all the keywords you need to create your most successful SEO content. Easily compare tons of related keywords based on their intent, search volume, keyword difficulty, and more. 


Price: Plans start at $99.95/month.

Google Keyword Planner

Although Google’s keyword planner is a bit vanilla compared to SEMrush’s Keyword Magic Tool, it’s got one major advantage for content creators: the data comes straight from Google!  

If you’ve been on the lookout for an easy-to-use keyword research tool that provides accurate results, you need to try Google’s keyword planner. Tap into Google’s massive keyword database to find keyword data you know you can trust when you’re creating content. 

Price: Free!

Ubersuggest

Do you want to reverse engineer your competition’s SEO strategy? Generate content ideas? Find relevant keywords? If you said yes to any of these questions, you should be using UberSuggest. 

Ubersuggest is a keyword research tool that provides insightful data such as the monthly search volume of a keyword, competition data, and more. You can also look for keywords based on the platform you are optimizing content for, such as Youtube or Amazon.

Are you ready to optimize your content and rank high on the SERP? Try out Ubersuggest’s free version, and if you come to love it, invest in their plan.


Price: Basic free plan available. Plans start at $29/month.

On-Page SEO Tools 

So, you’ve chosen the perfect target keywords for your blog content. Now it’s time to optimize! If you’re looking for a competitive advantage, you’ll want at least one good on-page SEO tool in your arsenal. A robust on-page SEO tool is one of the best content creation tools to help you produce better-performing content. 

The following tools will help you create content that appeals to search engines so you can level up your content creation process and help your search visibility skyrocket. 

Frase

Frase is a great tool for analyzing competitor outlines, ensuring your content covers all the related topics, and finding related questions asked by web users. As an added bonus, Frase also includes an AI Writer feature to help you speed up your writing process (but use this feature at your own risk!) 

If you’re looking for help streamlining your content creation processes, you need to try Frase.


Price: Plans start at $44.99/month.

Surfer

Have you been searching for an on-page SEO tool that is specifically designed to help you search engine optimize your long-form content? Look no further than Surfer. 

Surfer is a powerful tool that can help your blogs and articles rank higher on the SERP. With Surfer’s Content Editor tool, Surfer analyzes your target keyword and dives into the content that is currently ranking on the first page for your target keyword and then compares it to the quality of your content. You’ll get a grade from 0 to 100 to help you measure how your content stacks up against competitors before you publish it to your site. 

As an added bonus, the Surfer Content Editor is also available as a Google Chrome extension, which allows you to use the tool within Google docs. 


Price: Plans start at $49/ month.

Content Harmony

Do you spend an hour or more writing content briefs? That’s why we love Content Harmony.

Content Harmony is a digital content creation software that will ensure your content briefs are robust and set you up for SEO success. You’ll be able to analyze overlapping keywords used amongst top-ranking content, review competitor outlines, find top questions related to your topic, and more.

Similar to Surfer, Content Harmony is also a content optimization tool that will score your current content and give you feedback on how you can improve to show up higher on the SERP.

Price: Plans start at $99/month.

Clearscope

Clearscope is another SEO content optimization tool that can help optimize your content so that you can drive organic search traffic straight to your site. This tool helps you produce content that is highly relevant to your audience by helping you ensure that your content covers all the necessary subtopics that your competitors are talking about. 

One of the most important benefits of this tool is the Clearscope Google docs add-on. This add-on allows you to use the tool within Google docs while you are writing your content instead of having to write content on the platform itself. 

Price: Plans start at $170/month. 

Video Content Creation Tools 

Video content is the future of content creation. You know it, we know, everyone knows it! From your social channels to your website, video content is becoming the number one way to get your audience engaged. But, many businesses find it tough to produce quality video content with enough ROI to make the process worth all the time and effort. 

The following video creation tools will help you create high-quality content that will take your current content to the next level. 

Adobe Premiere Pro  

Have you been searching for a video creation tool that can help you with all aspects of video production? Take advantage of this highly advanced yet simple-to-use tool.

Adobe Premiere Pro is the perfect editing tool if you are looking to step up your video content game and gain extra engagement on your social platforms or website. From simple editing transitions to impressive features like their integrated video, audio, and effect workflows, Premiere Pro is one of the best video editing tools on the market. 

You can choose to buy this advanced tool on its own or purchase a monthly subscription to a variety of Adobe apps with the Creative Cloud. The Creative Cloud will gain you access to multiple apps, including video supporting apps such as Premiere Pro, Audition, Premiere Rush, After Effects, and more. This can help with not only your video but also your audio editing skills.

Price: $27.99/ month.

InShot

InShot is a great video editor alternative if you’re a bit of an editing newbie and prefer to edit your videos on your smartphone rather than your computer.

With many editing tools and features, including stickers, text, filters, or trending music, InShot is a great app for video creators who want to make simple edits yet produce high-quality content.


Price: Free! The Pro version is $9.49 for the first year and $18.49/year after the trial.

Synthesia

One of the toughest parts about producing video content is finding the time for lights, camera, action. The need to produce video content more efficiently is one of the reasons for the rise in AI video production. Synthesia is a cool example of this rising trend. 

Synthesia is a website that will create an AI video based on the text you provide. All you have to do is choose your avatar, type your script and wait for the video to show up in your inbox. 

Artificial intelligence is the way of the digital future but it could also cause you to lose that human touch that your audience craves, so… proceed with caution! 

Price: Plans start at $30/month. 

Temi

One of the best ways to get the most ROI out of your video content is to repurpose the content in multiple different ways. For example, if you’ve spent hours or even days producing the perfect YouTube video, it would be a good idea to use snippets of the video for Tik Tok videos or your Instagram Stories. 

Another option is to turn your longer videos into blog posts. To do this, you’ll need a transcription of your video content. But, you don’t need to spend hours and hours typing out every word by hand! Invest in a good transcription tool instead. 

Temi is simply the best transcription tool on the market! This tool can transcribe speech to text in just 5 minutes with its advanced speech recognition software. All you need to do is submit your video, review the transcription and download it! This tool is especially useful for converting videos into social media content or long-form text like blogs.

Price: $0.25 per minute of video. 

Lumen5

As we discussed above, repurposing content is key to maximizing your ROI. With Lumen5, turning your blog posts into short videos just got a whole lot easier!

Lumen5 allows you to import your blog post URL and then its AI-powered technology will automatically generate a video that features key highlights from the content. Once the video is generated, you can go in and edit the text, background media, music, font colours, and more. 

Price: Basic free plan available. Paid plans start at $11 USD/month. 

Visual Content Creation Tools

Simply put, humans are visual creators. In fact, there’s a lot of science to back this up. A significant portion of our brains is dedicated to processing visual information, humans have a remarkable memory for visual content, and the use of images can help improve engagement and persuasion (Seyens). 

Based on this information, it’s no question that visuals are everything to blogs, social posts, and other types of content.

From graphic designers to content creators, the following tools can help you produce one-of-a-kind visuals that will keep your audience wanting more while keeping your competitors on their toes.

Canva 

Are you determined to make high-quality visual content but don’t think you have the technical skills? If so, meet Canva. 

Canva is the best graphic design tool for beginners. Easily create a variety of content types, such as infographics, Instagram posts, logos, posters, and more! Canva also has tons of templates to give you endless visual content ideas. 

With a choice to choose between their free or paid plan, we say try the free plan first. The free plan provides a ton of great fonts, stickers, and effects, with various additional features. The paid plan gives you access to all of the same features and then some, plus more effects, including the option to create transparent backgrounds.

Price: Basic free plan available. Paid plans start at $12.49/month.

Remove.bg

Let’s be honest; no one enjoys wasting time manually removing backgrounds. Remove.bg helps eliminate some of this tedious visual content work and helps you become more productive and efficient!

Remove.bg can automatically remove any background on your image in 5 seconds. If you like to create sleek and clean-looking graphics, this tool may be your new best friend! One of the handiest features of this tool is that it can be integrated into your software and it can connect to Photoshop directly.

Price: Basic free plan available. Paid subscription plans start at $12/month. 

Adobe Photoshop

Looking for a tool that can help you edit or create high-quality images? One that has thousands of advanced features? If so, we’ve found the tool for you! Photoshop is an industry-leading software for designers in the digital marketing world.

This software provides thousands of image editing features and allows you to create raster images (images made with pixels). Pixels are a great way to edit the finest details of an image and create quality images for your social media, blog posts, landing pages, etc. 

As an Adobe software, Photoshop can be accessed with the purchase of a Creative Cloud subscription or bought as an individual software.

Price: $27.99/month.

Adobe Illustrator

Have you ever used a tool and thought, “I wish I could do more with this”? With Adobe Illustrator, you may never get the opportunity to think that!

Adobe Illustrator is one of the most highly advanced visual content creation tools. With thousands of features and effects, you can create anything your heart desires. 

If you’re on the lookout for a tool that will help you produce top-notch graphics and stand out on your website or social platforms, you must look into Illustrator! Most graphic designers use Illustrator for graphics as it produces vector-based images (a rendered image that is infinitely scalable) whereas most software, like Photoshop, makes raster-based images!

Price: $27.99/month

Free Stock Image Tools 

When you create content, there will be times when you won’t have the right photos, videos, or music on hand. In times like these, having free-stock tools can help you keep your content appealing to your audience. 

Generally, stock images aren’t a great option for social media because they tend to stick out like a sore thumb and can make your posts feel inauthentic. However, stock images are a great option for blog posts if you don’t have the capacity to create your own image or video assets. 

The following tools will help you create visually appealing content so that you can consistently engage your audience in your long-form media.

Pexels

Copyright-free images are essential for any content creator. Whether you use them in your social media posts, blog posts, or on a website, stock images can significantly increase the value of your page. 

Pexels is a great free stock image website with thousands of valuable images AND videos for you to choose from. With a quick search of your keyword, you can browse through dozens of relevant images or videos and find content that works best for you!

Price: Free!

Pixabay 

Pixabay is another website that provides quality stock content for free. It offers a variety of stock content that most other stock image sites don’t, including images, videos, AND royalty-free music.

Music is a significant part of video creation, and if you use copyrighted music, you have the chance of getting your video banned or getting sued. That’s why having trusted, copyright-free music is so important. Pixabay is an excellent tool to help you find copyright-free content with thousands of images, videos, and music types.

Price: Free!

Unsplash

Unsplash is another website that provides free stock photography. With over 265,000 photographers contributing to a growing library of over 3.5 million free images, you are sure to find an array of stock images that relate to your content.

Unsplash only provides photo content, and although that may seem like a downfall, it means that they just have even more unique images to choose from.

Price: Free!

Social Media Tools 

When it comes to social media tools, there is a seemingly endless supply of tools that promise to help you stay creative, improve your efficiency and enhance your overall social media strategy. As a social media content creator, this can make it pretty challenging to decipher which tools live up to their promises and actually help you produce better content for your social channels. 

Here are a few social media tools that we think lead the pack in terms of helping produce better social content. 

Sprout Social

You may understand social listening as a method of tracking and analyzing sentiments about your brand or products, but did you know it could also be a helpful way to source better content ideas for social media marketing efforts? 

Sprout Social’s robust social listening tool is a great place to start. This tool allows you to identify trends in your industry by tracking consumer behaviour, uncover consumer attitudes towards competitors so you can fill the gaps, and analyze your audience demographics so you can better understand and reach your consumers. 

Price: Plans start at $89/month.

For Display Purposes Only

When it comes to social media marketing, hashtags are a key aspect of the content you produce. However, finding the right hashtags for each post can be a tedious and time-consuming process. 

Meet For Display Purposes Only, a hashtag generator. This tool stands out above the rest because it blocks out all spam and generic hashtags so you don’t have to worry about filtering through each hashtag. It’s also extremely easy to use! All you need to do is add your keyword to the generator and it instantly spits out relevant hashtags that you can copy and paste to your social media posts.

Price: Free!

Editing Tools 

So, you’ve written your content, and you’re ready to publish it on your website or social media platform. What’s the number one thing you MUST do before releasing it to the world? Check for grammar and spelling errors. 

Grammatical errors can quickly affect the meaning of your content. Not only will it affect the content, but it can also throw your audience off. If you write with these errors, some users may question your professionalism and not trust the relevancy or accuracy of your words.

The following editing tools will help you create high-quality content and ensure you have no grammatical or spelling errors.

Grammarly

Good grammar typically goes unnoticed, but poor grammar sticks out like a sore thumb. You don’t want to be a creator known for misspelling words or making grammatical mistakes. 

Grammarly is one of the best tools for editing written content. It is a cloud-based writing tool that reviews your content and helps you ensure your spelling and grammar are correct. Not only can it identify where you have made mistakes, but it also provides you with alternative options and explains the reasoning behind its suggestions. 

More unique Grammarly features include its ability to detect your tone so you can make sure it matches your intentions and check for plagiarism before you publish.

Price: Free basic plan available. Paid plans start at $12/month. 

Hemingway App

If for any reason Grammarly isn’t your cup of tea, the Hemingway app is a good alternative. This tool is another great editor that will highlight any issues or errors that arise. Not only can it review your spelling or grammar mistakes, but it also makes sure that your content formats and sentence structures are correct to help your audience digest your content better. 

Price: $19.99.

The Best Tool of All: A Digital Marketing Agency

The moral of the story is that it can take a lot of content creation tools to produce great content for your business! Although some of these tools are free, many of them require monthly subscriptions to get the most out of their unique features. Also, although these tools can be real lifesavers in the content creation process, they’re not miracle workers. It still takes a lot of time, energy, and creativity to produce great content that engages your audience, ranks at the top of SERPs, converts sales, and more!

Now, close your eyes and imagine a tool that does all the hard work for you while you sit back and reap the rewards. Now open your eyes…do you see it? It’s a group of specialized experts who can help you with all aspects of your content marketing! 

At Konstruct, we aren’t lying when we say, “we help ambitious businesses explode their sales”. If you’re a business looking to level up your content marketing efforts, contact us! We can provide you with top-notch content that will produce real, tangible results for your business. 

Let’s work together to improve your content today.

Price: Contact Konstruct!

Updated: April 29, 2022

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