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If you don’t follow Duolingo on TikTok, we can’t be friends. 🤷♀️
Thinking about creating a TikTok account for your business? It’s time to take notes! ✍️
There are a few brands that are simply killing it on the TikTok platform and we’re breaking them down for you here along with the strategies they’ve used to make their content viral. 👇
Duolingo 👉 2.9 Million Followers, 54 Million Likes
✅ Features their lovable owl mascot, always using recent trends and trending audio!
Gym Shark 👉 3.5 Million Followers, 52.9 Million Likes
✅ Posts personal content that creates a connection with their audience.
Red Bull 👉 6.4 Million Followers, 99.7 Million Likes
✅ Red Bull owns everything, so their content is all over the map and relates to multiple audiences. Seriously, If you like dirt biking, energy drinks, skiing, or really anything, Red Bull has content for you.
Nickelodeon 👉 12.4 Million Followers, 238.1 Million Likes
✅ Posts nostalgic content that older generations appreciate, like clips from popular shows such as iCarly and Spongebob.
We’re Not Really Strangers 👉 3.8 Million Followers, 148.6 Million Likes
✅ Promotes their products by tugging at heartstrings with quotes and poems that make their audience save, share and engage.
Amazon Prime Video 👉 10.1 Million Followers, 262 Million Likes
✅ Posts clips from movies or shows on Prime that intrigue their audience.