SafeCheck Case Study

How SafeCheck
increased non-branded clicks from search by 151%

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Konstruct’s systematic approach to getting results is impressive.

Domenic Pedulla,

CEO

Results

102%

increase in non-branded search impressions (Y/Y)

206%

increase in Bing Ads conversions (Y/Y)

29%

increase in paid search traffic (Y/Y)

Background

SafeCheck is an e-learning company that provides online workplace safety training courses. The company was struggling with high paid media spending and minimal website traffic. They previously tried to work with two different agencies who claimed to be SEO and PPC experts, yet the results were disastrous. SafeCheck was determined to find an agency that could help them experience real, measurable growth. After finding Konstruct via a Google search, SafeCheck knew from the start of the process that their experience would be much more positive and they felt confident continuing their engagement.

Strategy

To help SafeCheck overcome its digital marketing challenges, Konstruct focused on paid media and SEO strategies. From there, Konstruct began optimizing their Google and Bing ad campaigns to increase paid ad conversions while lowering the cost per conversion. As the partnership progressed, LinkedIn and Facebook ads were launched to further promote the brand and online course selection. In addition, Konstruct optimized their website to increase organic search traffic and boost search visibility. With Konstruct’s help, SafeCheck has since increased its sales and traffic significantly while reducing its ad spending, which more than offset the cost of working with Konstruct.

How We Did It:

  • Google Ads
  • Bing Ads
  • Search Engine Optimization
  • Website Design
  • Conversion Rate Optimization