The Importance of Technical Seo
There’s no point in having a fantastic website and great content if search engines can’t find, crawl, or index it and your audience can’t find it through their online searches. That’s where having a good technical SEO strategy is essential. When you have a website that’s easy to navigate and has no technical performance issues that would prevent it from being crawled and ranked by search engines, you’ll give your site the best chance of ranking when it goes to battle it out on competitive search engine results pages.
Why Should You Partner with a Technical SEO Agency?
There are many moving parts to a website, and technical SEO can be a complex beast to tame. A good technical SEO consulting agency will have the expertise and SEO tools necessary to ensure successful technical SEO implementation and to ensure you dominate search results pages and receive the maximum return on your SEO investment. While you’re working tirelessly on growing your company, let our SEO experts eliminate the stress of navigating the complex world of technical SEO. We’ll work behind the scenes to increase your organic traffic, launch you to the top of search results pages and bring more qualified leads to your business.
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Frequently Asked Questions
How Can I Improve My Technical SEO?
A good starting point to improving your technical SEO is to perform a site audit. Technical SEO audits will examine different factors like your site’s accessibility and indexation to determine if there are any technical issues impeding the ranking potential of your site. Once your audit is complete, the next step is to build a plan to address any technical areas that are causing issues.
Here are some practical steps to take to improve your technical SEO:
- Improve site speed
- Use a flat sitemap structure
- Ensure you have a consistent URL structure
- Use pagination
- Avoid duplicate content
- Audit your redirects
- Ensure your website is mobile friendly
- Fix HTTP errors
- Check your internal and external links
What Are the Elements of Technical SEO?
There are various elements involved in technical SEO, including:
- Schema
- Site Speed
- Code Optimization
- Image Tagging
- Meta Data
- Website Architecture
- Redirects
- Internal Linking
- Robots.txt
- Sitemap
- Https
- Server/Hosting Issues
What is the Difference Between On-page and Technical SEO?
While technical SEO efforts involve working on your website’s hidden elements, on-page SEO includes the more visible aspects of your site. On-page SEO essentially tells search engines what your website is about and includes optimizing elements of your site, such as your landing pages, blogs and articles. The best approach to optimizing a site is implementing on-page and technical SEO strategies in tandem. Both of these strategic SEO services are essential if you want to maximize your search visibility and the amount of relevant organic traffic coming to your site.
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