Marketing Agency Industrial IoT
Where Industrial IoT Innovators Accelerate Market Adoption
Forward-thinking industrial IoT businesses trust us to bridge the gap between complex technology and business value. Let’s transform your IoT technology innovations into must-have investments for industrial decision makers.
You need a partner who understands the Internet of Things (IoT) ecosystem, speaks the language of both OT and IT stakeholders, and knows how to articulate complex technology benefits in terms of ROI.
Konstruct is a performance marketing agency that collaborates with industrial IoT platform providers, sensor manufacturers, connectivity providers, and analytics solutions companies to deploy proprietary go-to-revenue strategies that resonate with technical buyers. From positioning your solutions against legacy systems to demonstrating measurable operational improvements, we help you communicate complex value propositions to engineering teams, operations managers, and C-suite executives who control digital transformation budgets.
Let us help you position your solutions as mission-critical investments rather than experimental technology.
The Specialized Digital Agency for Industrial IoT Solution Providers
Hear it from One of Our Clients
We understand the unique challenge of marketing solutions that require lengthy evaluations and involve multiple stakeholders with different priorities. Don’t just take our word for it, though. Hear it from our client who has first-hand experience with our expertise.
How We Drive Your Revenue Growth
Paid Media
Generate pipeline, not just clicks.
We build targeted campaigns that reach decision-makers at every stage—from cold prospects discovering their problems to warm audiences comparing solutions, turning ad spend into qualified opportunities that close.
Learn about our B2B paid media services
SEO
Capture buyers at every stage.
We ensure you dominate search results when prospects are actively looking for solutions. Our strategic optimization and content capture high-intent traffic and convert browsers into buyers.
Learn about our B2B SEO services
Content Marketing
Build trust and drive decisions.
We create content that builds credibility with buying committees and gives your sales team the assets they need. From awareness-building thought leadership to deal-closing case studies, our content moves prospects forward.
Learn about our B2B content marketing services
Generative Engine Optimization
Show up wherever your prospects search.
We increase your brand visibility across platforms like ChatGPT, Google AI mode, Perplexity, and Copilot, ensuring your brand shows up first and favorably wherever prospects do research.
Learn about our generative engine optimization services
“It’s funny because I don’t want to recommend them. After all, I want to keep them for myself.”
Industrial & Manufacturing Brands Who Already Trust Us to Drive Qualified Leads in Complex Sales Cycles.
Industrial manufacturer of engineered components and systems for fluid handling.
Global provider of electric motors, power transmission components, and automation solutions.
Leading manufacturer of semi-trailers and truck bodies for freight and logistics companies.
Supplier of cooling towers and thermal management solutions for industrial and HVAC applications.
Distributor and manufacturer of chemicals, parts, and equipment for the drilling and energy industries.
Producer of advanced cable, medical extrusion, and automotive hose solutions (formerly Hitachi Cable America)
Provider of custom compressed air and pump systems for industrial and municipal clients.
Electronics manufacturing services (EMS) provider specializing in complex assemblies and turnkey solutions.
Diversified manufacturer and supplier of wood, packaging, and construction products.
Manufacturer of industrial and commercial lighting controls.
Provider of industrial compressor and pump solutions, offering OEM parts, expert repair services, and engineered systems.
Manufacturer of hot melt dispensing equipment and custom automation systems.
Developer of rapid PCB prototyping hardware for electronics engineers and designers.
Medical device manufacturer offering product development, contract manufacturing and proprietary technology.
Manufacturer of advanced automated wash systems for heavy-duty vehicles and industrial applications.
A leading systems integrator specializing in tailored data capture and industrial automation solutions.
“Konstruct’s unique experience in the B2B industrial area and excellent customer service were impressive.”
Poojitha Reddivari Product Manager
OUR MARKETING METHODOLOGY
GTR: a Strategic Marketing Framework Built by Industrial Brands for Industrial Brands
In 2025, B2B buyers initiated first contact with their chosen vendors 85% of the time. What does this mean? It means that the traditional outbound sales approach for industrial and manufacturing brands is BROKEN. We are at an inflection point, and the brands that adapt today will be the growth leaders tomorrow. Those that don’t will either play catchup or be left behind.
This is why we created the Go-To-Revenue (GTR) framework. GTR isn’t just another marketing buzzword – it’s a comprehensive digital marketing operating system crafted from our 13 years of executing performance marketing for industrial and manufacturing brands throughout North America.
The 6 Truths of GTR
Important Decisions Are Made by Committees
The Reality: The lone decision-maker is extinct. Marketing needs to be multithreaded to impact hidden buyers.
Enterprise B2B buying groups now consist of 5-11 stakeholders representing upwards of 5 distinct business functions. Your marketing must address multiple perspectives, pain points, and priorities simultaneously.
The Playbook: Demand Generation
No One Under 50 Has Used a Rolodex (and Most People Over 50 Haven’t Used One Either)
The Reality: Digital research dominates buyer journeys. Whether they like it or not.
With B2B buyers initiating first vendor contact 83% of the time, your customers are researching you and your competitors online and constantly evaluating their options, regardless of historical relationships.
The Playbook: Demand Capture
You Must Make Sales a Believer
The Reality: If sales doesn’t value marketing, you are just doing arts and crafts.
When B2B buyers engage in approximately 27 interactions before making a purchase decision, your marketing work cannot stop at lead generation. Sales and marketing must function as a unified revenue team.
The Playbook: Sales Acceleration
Brand Credibility ≫ Creativity
The Reality: Your prospects aren’t looking for clever brands – they’re looking for low-risk brands.
In a world where 70% of buyers agree that the risk of making a poor decision has increased as solutions become more complex, your credibility is your most valuable marketing asset. While 87% of decision-makers say branding influences purchasing decisions, that brand must convey expertise, not just aesthetics.
The Playbook: Performance Branding
Product Knowledge is Non-Negotiable
The Reality: Industrial and manufacturing B2B buyers are a tough crowd.
Marketing executed with only a superficial understanding can either attract the wrong audience or act as a counter-signal to potential buyers, strengthening pre-existing resistances, degrading credibility, and ultimately lowering your standing against competitors.
The Playbook: Marketing Intelligence
No One Cares About Marketing (Except Other Marketers)
The Reality: Executives don’t care about impressions – they care about impact.
C-levels don’t want to hear about impressions, engagement rates, or brand awareness. They want to hear about business outcomes. That’s why companies with mature acquisition strategies see 36% revenue growth compared to just 17% for those with low maturity approaches.
The Playbook: Data & MarTech
The Industrial IoT Marketing Partner You’ve Been Searching for is Just One Click Away…
We’re the biggest industrial marketing agency for a reason. Your due diligence process isn’t complete without contacting us!
Hear why our clients love our proposals
Frequently Asked Questions
How Can Digital Marketing Help Industrial IoT Solution Providers Gain Traction?
Industrial IoT solutions face unique marketing challenges – they’re complex, involve multiple stakeholders, and often require significant infrastructure investment. Effective digital marketing for IoT solutions requires specialized messaging that speaks to both operational technology (OT) and information technology (IT) decision makers.
Depending on your specific goals and market position, we might implement strategic SEO targeting high-intent technical searches or develop precision-targeted paid media campaigns that reach specific job functions and industries. SEO efforts could focus on technical keywords that engineers and IT professionals use when researching connectivity solutions, while paid campaigns might target specific companies in your ideal customer profile through account-based strategies.
We also create technical content that establishes credibility with engineers while simultaneously developing executive-focused materials that communicate business impact to C-suite decision makers. This dual-track approach accelerates your sales cycle by addressing the needs of every stakeholder involved in industrial IoT purchasing decisions.
How Do You Help Industrial IoT Companies Differentiate in a Crowded Marketplace?
The industrial IoT industry is increasingly competitive, with solutions that can appear similar on the surface. Our comprehensive marketing strategy focuses on identifying your unique technological advantages and translating them into clear business outcomes for specific industrial applications.
We conduct competitive analysis to identify gaps in the market, develop positioning that highlights your unique approach to solving industry-specific challenges, and create content that demonstrates your deep understanding of operational requirements in your target industries. By focusing on specific use cases rather than generic capabilities, we help your solution stand out as the clear choice for particular applications or industries.
Do You Work with IoT Companies Across Different Industrial Verticals?
Yes, we work with IoT solution providers targeting various industrial segments, including manufacturing, oil and gas, utilities, logistics, and food processing. Each vertical has unique operational requirements, regulatory constraints, and technology adoption patterns that influence marketing strategy.
Our approach involves understanding the specific operational challenges, safety requirements, and efficiency metrics that matter most in each industry. We tailor messaging, case studies, and channel strategies to resonate with the particular concerns and priorities of decision makers in each vertical.
What Makes Marketing Industrial IoT Solutions Different from Other B2B Technologies?
Industrial IoT marketing faces unique challenges: extremely long sales cycles, multiple technical and business stakeholders, concerns about operational downtime, and integration with mission-critical legacy systems. Unlike typical software sales, IoT implementations often require significant infrastructure changes and cross-departmental coordination.
Our strategies account for these complexities by creating educational content that helps prospects understand implementation requirements, developing messaging that addresses both IT security concerns and OT operational needs, and building nurture campaigns that maintain engagement throughout extended evaluation periods. We also focus heavily on demonstrating interoperability and scalability rather than just initial functionality.
How Do You Help Industrial IoT Companies Overcome Buyer Skepticism?
Industrial facilities have been burned by technology promises before, making decision makers naturally skeptical of new connectivity solutions. Our marketing approach addresses this head-on by focusing on proven ROI, gradual implementation strategies, and addressing common concerns about cybersecurity, system integration, and operational disruption.
We might develop case studies that show measurable improvements in specific operational metrics, create content addressing integration challenges with legacy systems, or implement targeted campaigns that reach maintenance managers and plant engineers who understand the day-to-day operational benefits. The key is building trust through transparency about both capabilities and limitations while demonstrating clear paths to value realization.
What Digital Marketing Tactics Work Best for Industrial IoT Lead Generation?
Effective lead generation for industrial IoT requires a mix of educational content marketing, targeted account-based approaches, and strategic partnership development. Successful campaigns may include:
- Technical Content Marketing for Engineers and IT Teams
- Account-Based Marketing for Enterprise Decision Makers
- Search Engine Optimization for Technical Queries
- LinkedIn Ads Campaigns Targeting Specific Job Functions
- Webinar Series Addressing Implementation Concerns
- ROI Calculator Development and Interactive Tools
The specific mix depends on your target market, solution complexity, business growth objectives, and sales cycle length. If you’re ready to accelerate the adoption of your industrial IoT solution, request a proposal to discuss which approaches would be most effective for your specific technology and target markets.
JUMP TO SECTION:
- How Can Digital Marketing Help Industrial IoT Solution Providers Gain Traction?
- How Do You Help Industrial IoT Companies Differentiate in a Crowded Marketplace?
- Do You Work with IoT Companies Across Different Industrial Verticals?
- What Makes Marketing Industrial IoT Solutions Different from Other B2B Technologies?
- How Do You Help Industrial IoT Companies Overcome Buyer Skepticism?
- What Digital Marketing Tactics Work Best for Industrial IoT Lead Generation?