Programmatic Advertising Agency
The B2B Programmatic Advertising Agency You Need to Magnify the Impact of Your Ad Spend
Don’t waste your marketing budget running ads to users who won’t convert. Our programmatic advertising agency will help your business leverage the full potential of programmatic technology to deliver more effective ad campaigns to the right audience, when and where it matters most.
A Programmatic Agency That Serves Your Ads at the Right Place, Right Time
The “spray and pray” method of advertising your business has long since gone out of style (and for good reason)! In its place emerged revolutionary programmatic ad buying, allowing you to reduce wasted ad spend by running your ads when and where they make the greatest impact. But, your competitors are trying to beat you to the punch. Konstruct is the digital advertising agency you can trust to build highly profitable programmatic ad campaigns that monopolize the most lucrative ad spaces and deliver maximum value from every dollar you spend. We also leverage your campaign data to identify key opportunities so you always stay one step ahead.
We’re Your Leads & Sales Generation Machine
Although programmatic advertising offers great potential, results aren’t guaranteed (especially if your agency doesn’t know the ins and outs of the B2B landscape). At Konstruct, “results” is our middle name, and B2B paid advertising is our forte. We have the proven processes and technical expertise required to help you maximize leads and sales while minimizing costs.
We Safeguard Your Brand’s Reputation
The last thing you want is for your ads to display on sites that could harm your brand’s reputation. That’s why it’s essential to invest in support from programmatic experts (like the ones at Konstruct!) We’ll ensure that your campaigns only display in the places where your brand’s target audience expects to see them.
We Speak C-level
If your industry is highly complex and technical, we’re the ones you can trust to make your selling propositions crystal clear. Our programmatic advertising experts know how to dilute complicated topics down to the exact information that will compel C-level executives to work with your business over your competitors.
Let’s Do Something Great Together.
We’ve Executed Successful Programmatic Advertising Campaigns for Many B2B Brands
Unlike other programmatic advertising agencies with broader specializations, we specialize exclusively in B2B digital advertising, allowing us to tailor strategies specifically to your business’s unique goals and challenges. In fact, our programmatic marketing agency has executed successful campaigns for all of the following B2B businesses.
Programmatic Advertising Services That Drive Clicks and Conversions
Most programmatic ad agencies can create an ad campaign that generates clicks, but it takes a real paid ads expert to leverage programmatic media buying to get the right people to click on your ads and convert. Our digital agency offers the following programmatic advertising services to help you do just that.
Programmatic Display Ads
Effective programmatic display advertising is all about refining your campaigns to engage high-intent prospects while minimizing wasted spend on unqualified or disinterested audiences. Our programmatic experts know exactly how to tailor the placement of your ads to maximize the number of qualified buyers who see them and create persuasive ad creative that stops your target audience in their tracks and makes them eager to click through to complete the desired action.
- Focused Audience Targeting
- Innovative Campaign Strategy
- Enticing Ad Design
- Precise Placement & Content Targeting
- Ongoing ROAS-Focused Optimizations
Programmatic Video Ads
Depending on how they’re executed, video ads can either be a great tool for moving prospects through the funnel or eat up your advertising budget. Our programmatic ad agency offers expert guidance on storyboarding, audience testing, and optimizations to ensure that your video ads resonate with your target audience until they are convinced to convert.
- Comprehensive Campaign Strategy
- Focused Audience Testing
- Captivating Storyboarding
- Ongoing ROAS-Centred Optimizations
Programmatic Social Ads
B2B buyers are making purchasing decisions based on exposure to brands via social media platforms more than ever before. Konstruct’s social media advertising specialists will help you identify the ideal platforms for your business and craft tailored ads that engage your audience throughout the entire funnel, driving more conversions and long-term customer loyalty.
- Impactful LinkedIn, Facebook, Instagram and X Ads
- Persuasive Ad Copy & Design
- Focused Audience Targeting
- Powerful Boosted Posts
- Ongoing ROAS-Centric Optimizations
Programmatic Audio Ads
When you need to engage with your audience emotionally and improve brand awareness, programmatic audio ads are a great option. Our programmatic media agency will help you sharpen your targeting to ensure your message reaches the right audience. We’ll also develop engaging scripts that reflect your brand’s personality and make the most of every moment your listeners are tuned in.
- Effective Campaign Strategy
- Focused Audience Targeting
- Precise Audience Testing
- Captivating Script Writing
- Ongoing ROAS-Centric Optimizations
Programmatic Native Ads
Finding the right publishers to advertise your business is the secret sauce to successful programmatic native ads. As B2B advertising experts, our comprehensive understanding of B2B audiences allows us to choose the best publishers for your ad campaigns and produce high-converting B2B native ads that don’t feel like ads, but instead a natural post or article on the site.
- Comprehensive Campaign Strategy
- Captivating Copywriting
- Precise Placement Targeting
- Focused Audience Targeting
- Ongoing ROAS-Focused Optimizations
Get a Custom Proposal Based On Your Business & Market
Get a Marketing Deep-dive from Our Programmatic Advertising Pros
- Competitor analysis
- Market opportunities based on your business objectives
- Current marketing takedown
- Whether we’re a good fit for each other
Whether we work together in the short-term, long-term or not at all, we guarantee you will be happy you took the time to speak with us.
The Digital Advertising Success Stories to Back it up
Other programmatic advertising agencies talk a big game, but we have the evidence to prove we can drive impactful results for your B2B business.
B2B Digital Marketing
Our deep expertise in B2B marketing is backed by a strong track record of proven results and successful campaigns across a wide range of industries.
Industrial B2B Digital Marketing
More and more industrial and manufacturing decision-makers are vetting their vendors online. We position industrial businesses in front of the right audience to boost visibility and drive high-quality lead generation.
Franchise B2B Digital Marketing
You want your franchises to compete against competitors, not each other. We focus on geographical targeting to make sure that each franchise holds its own in its particular location.
eCommerce B2B Digital Marketing
We can help your eCommerce business increase traffic to your product pages through Google Shopping Ads and Facebook catalog ads, and create strategic retargeting ads to upsell existing customers.
B2B Shopify Digital Marketing
We combine Google Ads with other digital marketing strategies designed specifically for Shopify to drive more shoppers to take action and complete purchases.
B2B SaaS Digital Marketing
We know the sales journey of SaaS customers like the back of our hands and know how to effectively engage these audiences at every stage of the funnel.
B2B Enterprise Digital Marketing
Most agencies lack the systems to manage large Google Ads spends, oversee multiple ad campaigns, and execute complex PPC strategies. It’s a good thing Konstruct isn’t like most agencies!
Account-Based Marketing
We work with B2B sales teams across North America to reach specific clients through highly targeted and personalized Google Ads campaigns that build brand awareness and nurture sales leads.
B2B Tech Marketing
We’re deeply in tune with sales cycles in the tech industry and know how to make your business stand out with a killer online marketing strategy.
Learn B2B PPC Strategy from the Industry’s Top Paid Ads Experts
Programmatic Advertising Vs. Traditional Advertising
Traditional digital advertising still runs on a lot of manual work. You pick the sites you want to advertise on, negotiate directly with their sales teams, sign insertion orders, and manually set fixed details like budget, dates, and impressions.
Programmatic advertising automates that entire process. Instead of negotiating each placement individually, you use a demand-side platform (DSP) to access massive volumes of ad inventory in real time. Algorithms analyze user data to decide when, where, and to whom your ads should be shown, and then purchase those impressions in milliseconds via real-time bidding (RTB).
The Benefits of Programmatic Advertising for B2B Businesses
Programmatic advertising offers a wide range of benefits that make it a powerful tool for digital marketers, particularly in the B2B space.
Real-time Data and Performance Optimization
While most digital channels offer real-time data, programmatic advertising stands out for how it uses that data to automatically optimize campaigns at scale. Algorithms continuously assess performance signals, like engagement, audience behavior, and placement effectiveness, and make split-second decisions to adjust targeting, bids, and creative. This automation allows you to run highly adaptive campaigns that respond instantly to what’s working, without requiring constant manual intervention.
Scalability Across Channels
Programmatic makes it easy to scale campaigns without the manual work of placing ads across individual platforms. From websites and mobile apps to video streaming services and more, programmatic enables wide-reaching campaigns that meet your audience wherever they spend time online. This scale improves both reach and efficiency.
Automation and Efficiency
The automation at the core of programmatic empowers you to launch smarter, faster campaigns that dynamically adjust based on real-time performance. Instead of manually optimizing placements, you can rely on machine learning and programmatic algorithms to continuously improve campaign results, freeing up time to focus on strategy and creative.
Frequently Asked Questions
How Much Does Programmatic Advertising Cost?
Programmatic advertising costs depend on many different factors, including the platform you use, the audience you intend to target, and how often you want your ads to appear. But we can set a maximum bid to ensure that you never pay more than you’ve budgeted for your ad campaigns.
What Are Programmatic Advertising Platforms?
Programmatic advertising platforms are software systems that help manage and purchase media buying. Popular programmatic advertising platforms include Google Marketing Platform, Appnexus Console, and AdRoll.
Does Programmatic Advertising Use Cookies?
Programmatic advertising has traditionally relied heavily on third-party cookies to track users across websites, build behavioral audiences, and deliver personalized ads. However, this model is undergoing a significant shift due to growing privacy concerns and major changes in how browsers handle cookies.
Let’s Drive Impactful Results Together
How Do I Run Programmatic Ads?
Once your campaign is ready for launch, you’ll need to sign up for a demand-side platform (DSP), which is software that automates media buying with bidding technology. Through your DSP software/platform, you will need to define your media type, goals, and audience, then upload your ad. The software will launch your campaign and compete with other advertisers for ad space. Whoever places the highest bid wins the impression.
How Effective is Programmatic Advertising?
Programmatic advertising is highly effective when executed with the right ad strategy, targeting, and optimization. Its strength lies in its ability to automate ad placements in real time, allowing you to reach highly specific audiences across a wide range of platforms with minimal manual intervention.
Where Do Programmatic Ads Show?
Programmatic ads can be strategically placed across a wide range of digital channels, including websites, mobile apps, connected TV, streaming platforms, and digital audio services. You have control over the formats and environments your ads appear in, allowing you to tailor placements based on audience behavior, campaign goals, and creative assets.
Learn more about Programmatic Advertising
- Programmatic Advertising Vs. Traditional Advertising
- The Benefits of Programmatic Advertising for B2B Businesses
- Real-time Data and Performance Optimization
- Scalability Across Channels
- Automation and Efficiency
- How Much Does Programmatic Advertising Cost?
- What Are Programmatic Advertising Platforms?
- Does Programmatic Advertising Use Cookies?
- How Do I Run Programmatic Ads?
- How Effective is Programmatic Advertising?
- Where Do Programmatic Ads Show?