KEEP UP TO DATE ON THE LATEST IN DIGITAL MARKETING
With all the Tiger King 🐯 stuff buzzing around, we thought we’d give you an example of how Joe Exotic used an illicit SEO campaign to get in his competitor’s search results.
If you’ve watched the show, you’ll know that Joe Exotic did not like Carole Baskin. Baskin’s company, Big Cat Rescue 🐅 advocated for tigers and sought to shut down businesses like Joe Exotic’s.
Joe Exotic figured out that because of Google’s search 🔎 algorithms, if he named his business similar to “Big Cat Rescue” he could appear in the search results for that business.
As such, Joe renamed his business to “Big Cat Rescue Entertainment”. 👏 By doing this, his business actually appeared above Baskin’s in search results.
However, the gains were short lived. In 2012, Baskin sued Exotic over copyright violations, resulting in a nearly $1 million settlement in Baskin’s favour. 😮
Keep in mind, Google isn’t stupid! They will penalize manipulative actions like this and cripple a website’s organic visibility or possibly even de-list it 🚫 in search results. We see this happen with local listings spammers regularly.
Remember, don’t be like Joe Exotic, black hat tactics and illicit SEO strategies are never the way to go. There are plenty of opportunities to outrank your competitors and expand search coverage without breaking the rules. 👍
#KonstructDigital #GrowYourBuisiness #SEO #TigerKing