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When it comes to SEO, targeting the right keywords is one of the most important factors to implementing an effective SEO strategy on your website. You want to make sure that you are targeting keywords that people are actually searching for, but also keywords that are specific to the products or services that your business offers. When conducting keyword research it is important to consider two different types of keywords, one being high volume keywords and the other being long tail keywords. Knowing what each keyword type is can help you target the right keywords with your SEO strategy.
High Volume Keywords
A high volume keyword is exactly what it sounds like, it is a keyword that is included in a large number of searches conducted by search engine users. Keyword volume is usually determined by the number of times a keyword is searched for on average in a month. A keyword with hundreds or thousands of average monthly searches would be considered a high volume keyword. These keywords are what can drive the most overall traffic to a website. If you are ranking on the first page of Google for one or several high volume keywords you should be receiving a large amount of web traffic.
The downside to high volume keywords is that they are generally more generic keywords. Keywords like TVs, Laptops or Speakers have high search volume but aren’t very specific to what a business may have for sale. This means high volume keywords often carry with them higher bounce rates (users who visit your site and leave before performing any kind of action on your site) and fewer conversions.
Long Tail Keywords
Long tail keywords a very different from high volume keywords as they usually don’t have a large amount of average monthly searches. Long tail keywords are keywords that are much more specific to the services or products your business offers. Keywords such as 4K TVs Calgary, Gaming Laptops Edmonton or 12 inch Speakers in Vancouver are considered long tail keywords. Because they are much more specific less people are searching for them and if you rank on the first page of Google for a long tail keyword you won’t receive as much traffic to your website as if you were ranked for a high volume keyword.
The advantage of long tail keywords is that they have a much lower bounce rate associated with them and they provide much higher conversion rates. Long tail keywords usually target users farther along in the purchasing or researching process, meaning they are much more likely to purchase something or contact your business. Reaching users who are searching for something very specific means you are providing a product or service that they have already researched or determined they want.
Which Keyword Type is Better to Target?
Whether or not to target high volume keywords or long tail keywords really depends on your business. If you are a more generic business providing less specific services and products then high volume keywords will matter more to you. If you are a more specialized business providing very specific services or products then long tail keywords will be more important to you. Usually developing an SEO strategy that targets some high volume keywords and some long tail keywords is the best and most successful way to go.
Still Need Some Help?
Still not sure which type of keywords your business should focus on? Well the expert SEO team at Konstruct interactive can help your business. Our experienced SEO team has conducted keyword research for many different business archetypes and knows how to develop an SEO strategy that will work for your company. For more information on how Konstruct Interactive can help your business please contact us.