Bright Wire Case Study
How Bright Wire Increased Non Branded Search Impressions by 188%
Results
Increase In Non Branded Search Impressions
+188%
Increase In Organic Search Traffic (Y/Y)
+35.98%
Increase In Non Branded Clicks From Search (Y/Y)
+62.5%
Increase In Search Visibility Over 90 Days
+21.35%
Background
Bright Wire is a leadership development firm based in Calgary that supports leaders and high-performing teams across the world in reaching their highest potential. Due to the low organic reach of their website, Bright Wire needed help increasing their search visibility and honing their SEO strategies to boost their organic traffic. After receiving a recommendation from an industry colleague, Bright Wire Leadership knew Konstruct would be an excellent fit for their SEO needs.
Strategy
After migrating Bright Wire’s website to WordPress to allow their team to make their own edits, our strategy focused on increasing Bright Wire’s organic traffic. Our SEO team conducted keyword research and optimized their page titles and meta descriptions while our content team optimized their landing pages to help their pages rank higher on the search engine results pages with the greatest relevancy to their business priorities. We continue to work with Bright Wire to expand its online presence by focusing on SEO article content to increase organic traffic to the Bright Wire website.
