5 Instagram SEO Hacks to Boost Your Discoverability

Do you want more eyes 👀 and engagement ♥️ on your Instagram posts? Instagram SEO could be the answer you’re looking for! 

But can you really use the same SEO techniques you use to optimize webpages for a social media app? For the most part – yes! 👍

Here are 5 Instagram SEO hacks to help you optimize your Instagram profile and content to boost your discoverability through Instagram search: 

1️⃣ Add your target keyword to your name and username

2️⃣ Add relevant secondary keywords to your bio

3️⃣ Use relevant secondary keywords in your captions

4️⃣ Treat your hashtags as additional keywords

5️⃣ Add your own alt text in advanced settings before you post

Don’t forget that Instagram has its own built-in search engine. Just like you can optimize your website and webpages to rank on page 1 of Google, you can optimize your Instagram profile and content to rank at the top of Instagram search results. 🙌

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