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YouTube is Testing TikTok Style Videos

You’ve heard the old saying “If you can’t beat them, join them.”


The latest to take a stab at imitating features of their competitors is YouTube! They’re currently testing 15 second long multi-segment videos similar to TikTok!


With this new feature, users can no longer record video longer than 15 seconds with the YouTube mobile app. To post longer videos, users will now have to upload longer, prerecorded videos instead.


Will this move attract more engagement and a younger audience to YouTube?

Capturing some of TikTok’s market share surely wouldn’t hurt them. What do you think?

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