WhatsApp Ads Coming in 2020

Facebook dropped some big news this week! ๐Ÿ˜ฑ

Many had wondered why WhatsApp, with a user base of 1.5 billion people hadn’t been monetized by Facebook yet. ๐Ÿค”

The ads will be served in the form of WhatsApp “Statuses”. These statuses are very similar to Instagram stories and the ads take a similar format to Instagram story ads as well. ๐Ÿ“ฒ

Although this app is part of the Facebook family of apps ๐Ÿ‘จโ€๐Ÿ‘ฉโ€๐Ÿ‘งโ€๐Ÿ‘ฆ, the typical user behaviour and usage characteristics are much different. Some people use it for casual conversation, but many people use it in a business context to send messages to contacts, clients and more. ๐Ÿ’Œ

It will be interesting to see what effect this has on Facebook’s display network and advertising platform moving forward! ๐Ÿ’ธ

#KonstructDigital #GrowYourBusiness #WhatsApp

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