Twitter Announces Arthouse
A recent study commissioned by Twitter discovered that Twitter users spend 24% more time viewing ads that come from content creators than content that has been created by the brand itself. Additionally, video ads that have been optimized for Twitter are able to achieve 19% more unaided brand recall and 6% more message association than TV commercials.
In response to the findings from this study, Twitter has created “ArtHouse” to connect brands with Artists, Editors and Influencers that have been curated to help brands create more engaging, relevant and high quality creative content.
Twitter ArtHouse is on a mission to help brands create “Twitter First” social content that will move their customers and motivate them to make a purchase.