TikTok + Shopify = New Match Made in Heaven ❤️
TikTok is joining forces with e-commerce giant Shopify to liven up the social commerce offerings on the TikTok platform! This new deal will allow Shopify merchants to create and run TikTok marketing campaigns directly from their Shopify dashboard. Merchants must simply download the new TikTok channel app from the Shopify app store and get to work!
With the TikTok channel app, merchants can access the TikTok for Business Ads Manager to create in-feed shoppable video ads to promote their products. It will also allow merchants to target their ads based on demographics and interests and track ad performance with their TikTok Pixel. 🙌
“The TikTok channel means Shopify merchants—even those without a strong TikTok following of their own yet—can connect with these new audiences using content that feels authentic and genuine to the TikTok experience,” said Satish Kanwar, Vice President of Product at Shopify.
If your business targets a younger audience, this could be a great opportunity to meet them where they’re at and drive relevant traffic to your Shopify store!
The TikTok x Shopify partnership isn’t limited to the TikTok channel app. TikTok says it’s planning to expand to other Shopping features in the future including the ability to shop directly within the TikTok app… We’ll keep you updated!
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