Three Steps to a Better Conversion Rate
A conversion rate is the percentage of website visitors that complete a desired goal. This could be making a purchase, filling out a contact form or something similar. If you have a higher conversion rate, you’ll have lower customer acquisition costs, generate more revenue with each customer and above all else, improve your bottom line.
What drives people to your website?
Are they coming from search traffic, social or a recommendation? We need to ensure we cater to these people and present the right information.
Find what might stop potential customers. Take a look at your analytics. Where are people leaving your website on the path to a conversion and why? We want to remove any potential barriers and create a frictionless experience.
Gain a clear understanding of what drives conversions.
Find social proof to combat customer anxieties and persuade them to make a conversion. This is going to put customers at ease and make them more likely to convert.