The Secret Sauce For GREAT B2B Website Copy

Looking to spice up your B2B website copy? 🌶 Or at least update your copy so it drives more conversions? Here’s the secret ingredient you’ll need!👇

🔥 Voice of the Customer (VoC) 🔥

When customers leave reviews, pay attention to exactly how they phrase their thoughts and feelings about your business. 

Another option is to speak with your sales team about how your customers or prospects describe their desires, struggles or concerns. 

Then, the key is use those exact same words in your copy! 🔑

If your copy is catered to your customers’ specific wants, needs, and pain points in the same words they use on a regular basis, they will be more likely to ✅ shortlist your business and ✅ convert.

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