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The Future of Instagram in 2022

Are you wondering about Instagram’s next big move? πŸ€”Ding πŸ›Ž, ding πŸ›Ž, ding πŸ›Ž, the results are in!

Instagram is focusing on TWO main areas of growth this year. πŸ‘‡

✨ Video & Control ✨

What does this really mean? 🧐

Video πŸ‘‰ Reels will remain their number one focus in 2022. Yup, if you thought that reels were coming to an end…big news for you…it’s just the beginning!

Control πŸ‘‰ Their second area of focus is introducing NEW feed options including a chronological feed and a favourites feed. Instagram aims to give control back to the user and allow them to decide how they want to view posts. 

So…what does this mean FOR YOU? 🀷

1️⃣ Create high-quality reels! πŸŽ₯ If you’re looking for more engagement or reach, make reels one of your top priorities. Instagram loves when users take advantage of new updates and features!

2️⃣ You’ll need to adjust your strategy to ensure that your posts will still be shown to your audience no matter which feed option they choose. 

What do you think? Are you excited about the future of Instagram in 2022? 

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