5 Tips for Repurposing Your Blog Content

So you’ve spent hours meticulously writing the PERFECT blog post… now what? 🤔

If your next step is just to set it and forget it on your site, you’re missing out on big opportunities to reach new audiences, reinforce your message, and gain extra authority. 🤯

Our Digital Strategist, Kim is here to share her top 5 tips on how to repurpose your blog content so you can take full advantage of all the hard work you put into your blog articles. 

1️⃣ Write a follow-up – Did you make a prediction? Or give instructions that may be outdated? Write a follow-up blog post, linking the old post, and give an update.

2️⃣ Build an infographic – Make an easy-to-digest, visual summary of your original blog post

3️⃣ Create an email sequence – A single, in-depth article or a series of posts on the same topic can be broken into bite-sized chunks ideal for email sequences

4️⃣ Create a guide or ebook – If you have several blog posts that speak to the same topic you can combine them and repackage them as a guide or an ebook

5️⃣ Republish your content – Posting your content on sites such as Medium or Reddit can help you reach new audiences. 

When deciding which blog posts to repurpose, it’s best to start with your evergreen content and your top-performing posts to get the best bang for your buck. 

What your favourite way to repurpose your blog posts? Let us know in the comments below! 👇




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