Quick Notes: Google Webmaster Hangout February 2020
In the last Google Webmaster Hangout, John Mueller provided over an hour of very valuable advice for Webmasters and SEOs!
To save you some time, we made some cole’s notes 📝 of the important parts.
1️⃣ Don’t internally link to cached versions of URL’s.
Pointing internal links to a cached URL is a bad idea. 👎 The URLs can change overtime, and a lot of the caches are blocked by the robots.txt file. It’s recommended to keep internal links within your site for crawling and indexing purposes.
2️⃣ Google takes the number of valid DMCA complaints into account for rankings.
If you incorrectly receive DMCA complaints 👮 and flag them as wrong they should be removed and will not cause an issue. However, if your site is continuing to collect them, Google’s systems may pick up on this.
3️⃣ Review canonical signals if Google’s continually picking a different one.
Google may occasionally pick a canonical 🔗 that is different from the one set for certain pages. This doesn’t change anything from a ranking point of view, but check to make sure you’re not sending confusing signals.
4️⃣ Google may display two pages from the same site for the same search query.
If Google is unsure of the search intent for a query, it’s possible to have two pages 📑 from your site appear in search results. To prevent this, ensure your pages are clearly targeted to different facets of a topic people are searching for.
5️⃣ Newer content isn’t always better than evergreen!
When ranking pages in search results, the date 📆 isn’t always a factor in determining what is best. If the topic is not time sensitive, an older resource may be more valuable. It depends on the search intent.
6️⃣ If a robots.txt file returns a server error, Google won’t crawl the site for a brief period of time.
During the time Google is blocked from reaching the file, they assume all URLs are blocked ⛔️ and flag this in Search Console. You can use the robots.txt request in your server logs to identify where this has occurred. Google will try to crawl again in a few hours or the next day in most cases!
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