Optimize Your Facebook Ads with Day Parting
Have you ever noticed that you get more leads in the evening or on some days more than others? This isn’t uncommon for some businesses! In these cases, you may benefit from day parting your Facebook ads.
For #TipTuesday this week, we’re going to show you how to day part your ads to get the best ROI on your ad spend.
You may have a hunch as to when you get the most leads coming in, but take a look at the posts tab of your page insights and pinpoint when the majority of your audience is online.
This data is critical. Generally speaking, if the majority of your audience is online, there’s more potential for them to take the desired action of our ads. This may take some split testing and experimentation to optimize.
Set up a new campaign as you normally would. Choose an objective, targeting, and your desired placements. To Day Part your ads, choose a lifetime budget for your ads instead of a daily budget then select “Run ads on a schedule”. After this, you’ll be able to select a date range for the campaign and a block schedule will appear. Clicking blocks in this schedule enables you to schedule when your ads will run one hour at a time.
Before finalizing this schedule, keep this in mind: Do you want your ads to run on your time zone or your viewers? If this ad is for multiple regions, and there’s a time the majority of them are online (ie: 9:00 PM), use the viewers time zone.
The advantage of day parting is you will only be spending money on ads when they are likely to generate leads. If you notice a clear trend where leads are coming in on specific days or at specific times, give it a shot! This a great way to be more efficient with your advertising budget.
For all of your paid social and PPC needs, Konstruct can help you get the results you’re looking for.