Optimize Your Meta Descriptions

For #TipTuesday this week, we’re going to go over the importance of optimizing your Meta Description! 💯

For the people that don’t know about them, a Meta Description ✍️ is the little preview text that appears under your URL in Google search results. 

Although your meta description does not directly improve how well your page ranks in Google, 📊 it can affect how many people are enticed to click on your search result. It’s a play for clickthrough rate here! 

To help you out here are some tips: 👇

1️⃣ Keep your Meta Description down to 160 characters or less, any more will be cut off. 

2️⃣ Include the target keyword from your page title in your meta description for relevance. 

3️⃣ Think critically. Why would someone want to click on your link and read your content? Explain this in the text.

4️⃣ Give users a cliffhanger. Tease them with the information they want and make sure they want to get more! 

If you follow these steps, you’ll be on your way to getting more traffic to your website from organic search! 🙌

For all of your SEO related needs, Konstruct Digital is here to help! 

#KonstructDigital #GrowYourBusiness #SEO #MetaDescriptions #CTR

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