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Optimize Your Meta Descriptions

meta-description-optimization

For #TipTuesday this week, we’re going to go over the importance of optimizing your Meta Description! 💯

meta-description-optimization

For the people that don’t know about them, a Meta Description ✍️ is the little preview text that appears under your URL in Google search results. 

meta-description-optimization

Although your meta description does not directly improve how well your page ranks in Google, 📊 it can affect how many people are enticed to click on your search result. It’s a play for clickthrough rate here! 

To help you out here are some tips: 👇

meta-description-optimization

1️⃣ Keep your Meta Description down to 160 characters or less, any more will be cut off. 

meta-description-optimization

2️⃣ Include the target keyword from your page title in your meta description for relevance. 

meta-description-optimization

3️⃣ Think critically. Why would someone want to click on your link and read your content? Explain this in the text.

meta-description-optimization

4️⃣ Give users a cliffhanger. Tease them with the information they want and make sure they want to get more! 

meta-description-optimization

If you follow these steps, you’ll be on your way to getting more traffic to your website from organic search! 🙌

For all of your SEO related needs, Konstruct Digital is here to help! 

#KonstructDigital #GrowYourBusiness #SEO #MetaDescriptions #CTR

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