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5 New Twitter Ad Categories to Check Out Now

It looks like Twitter has been doing some serious spring cleaning! 🧼🧹

From 22+ individual ad formats down to 5 advertising categories, Twitter has really simplified their advertising product suite. 

Here’s a quick rundown of the new categories: 

1️⃣ Promoted Ads: Video ads, image ads, carousel ads, text ads, etc. 

2️⃣ Follower Ads: Build brand awareness and attract new followers by promoting an account to a target audience.

3️⃣ Twitter Amplify: Align ads with premium video content from relevant publishers. 

4️⃣ Twitter Takeover: Take over the Timeline and Explore tab with the most premium, mass-reach placements.

5️⃣ Twitter Live: Broadcast to live audiences in real-time. 

Twitter ads typically appear in-stream and have a relatively high average CTR. 🙌 They might be a good investmentfor your business, especially with Twitter’s new simplified advertising product suite!

However, it’s important to note that Facebook advertising is generally cheaper and gives you the opportunity to reach a much wider audience. Consult a Paid Media Specialist (like those at Konstruct 😉) if you’re unsure which advertising platform is right for your brand. 

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