New Instagram Following Lists!

The latest update to Instagram’s following list is pretty interesting. 🤔⠀
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When you open up the list of people 📲 you are following, you can now see a list of who you interact with the least and who is most likely to see your content in their news feed. ⠀
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This is pretty valuable information! Knowing a bit about the Instagram algorithm, we can infer that your content is most aligned with the interests of the people 👨‍👩‍👧‍👦 in the “Most Shown in Feed” list. ⠀
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The people in the “Least Interacted With” list are probably posting content that doesn’t really pique your interests. 🤷‍♂️ Since you’re not liking their content, it isn’t appearing in your feed as often as content from other users. ⠀
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What’s really interesting about this is that it kind of aligns with the effects of the last algorithm 🤖 update. We feel like Instagram is moving more towards follower curation as opposed to just following as many people as possible to maximize engagement. ⠀
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It’s time to ditch the vanity metrics. 📊 Look for more meaningful engagement and the authentic conversations you are creating with your content rather than your follower count! That’s going to be the true driver of new business with your Instagram strategy. ⠀
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#KonstructDigital #GrowYourBusiness #Instagram
#Engagement