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Instagram Updated its Algorithm to Put More Focus on Original Content

Did you hear about Instagram’s new algorithm update? 🧐 

In case you missed it 👉 Instagram’s algorithm now prioritizes original content over reposted content. 

Instagram’s CEO, Adam Mosseri, claims, “If you create something from scratch, you should get more credit than if you are resharing something that you found from someone else.” 🤔. 

Although the guidelines aren’t great, here’s what we do know: 

👉 If you’re reposting content from other accounts, you’ll likely see a decline in reach. 

👉 If you like to reuse old content, change the graphics and caption enough that IG won’t think they’re the same. 

👉 Content edited outside of Instagram and uploaded to the app won’t be penalized.

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