Instagram Sponsored Product Listings Feature

Rollin’, rollin’, rollin’… Instagram is ROLLING out sponsored product listings! 🥳 Yet another feature to help your eCommerce store THRIVE! 🙌

With this new launch, advertising your products on Instagram just got a whole lot easier, and need we say the potential discoverability of your online store is at an all-time high! 🛍

In a nutshell, your sponsored listing will appear on the general Shop tab, which will allow users to further explore your specific product listing and other relevant products offered by your brand. By utilizing this feature, you could:

🎉 Increase traffic to your eStore

💰 Boost sales for your online shop

👀 Improve the discoverability of your account and products to Instagram’s BILLIONS of users

With more and more users shopping online due to COVID-19, it’s a good time to invest in social media advertising. This update could help you show your products to consumers that are already demonstrating buying intent (by scrolling through the Shop tab). 

Will you give Instagram’s sponsored product listings a try? Let us know in the comments below!👇

Do you want more digital marketing news, tips, and insights like this delivered straight to your inbox? 📬 Sign up for our newsletter!

Posted on Instagram:

Learn something new? Share it with a friend