New Instagram Feature: Instagram Reels

New Instagram feature alert! Introducing Instagram Reels: 15-second multi-clip videos with audio, effects, and new creative tools.

Sound familiar? In the battle between Instagram and TikTok, Instagram is throwing the next punch. 

One of the advantages of TikTok for marketing is the massive potential for organic reach and growth. Instagram Reels could have similar benefits if you’re lucky enough to have your Reel featured on the Explore page (fingers crossed). 

With the recent talk of a potential ban on TikTok in the US, Reels could eventually fill a void for short-form, snackable video content. While Reels is currently receiving generally negative reviews from die-hard TikTokers, our verdict is to wait it out… Remember when Instagram launched Stories (a copycat of Snapchat stories)? Now Instagram is the most popular place to post story content.  

Will you experiment with Instagram Reels or will you stay on TikTok for your short-form video content?

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