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New Instagram ‘Likes’ Update Lets Users Choose Like Count Display

Instagram is FINALLY giving you the option to show or hide like counts! 🀩 Will you turn your likes back on? πŸ‘ Let us know in the comments! ⬇️

Engagement metrics like the amount of likes, comments, shares, and saves are huge in the #socialmediaamarketing world. But what happens if one of those key metrics disappears? 😱

Back in 2019, Facebook and Instagram began hiding the public like counts with hopes of getting people to focus more on the content rather than the likes. πŸ“Έ

Well after nearly two years of experimenting, #Instagram and #Facebook are handing the switch over to users! πŸ•Ή

Users now (and we mean like right now) have the option to choose how they want likes to be displayed. 

But what does this mean for social media strategies that use engagement metrics as KPIs?

Social media marketers and businesses alike can breathe a sigh of relief. For brands and businesses, the analytics data will remain the same, so measuring your reach and engagement won’t be impacted. 

The added bonus of this Instagram update is the ability to see how your competitors’ posts are performing, if they choose turn their like counts back on. πŸ‘€

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